Social Content Producer

Fallen Media—the world’s largest short-form content studio behind What’s Poppin', Street Hearts, and Subway Oracle—is looking for a creative, organized, and social-media-obsessed producer to join our team in New York City (in person!).

In this role, you’ll launch and manage original shows for Tik Tok, Instagram, You Tube Shorts, and beyond—owning everything from casting and shoots to edits and performance. If you live on your FYP, thrive in a fast-paced creative environment, and know what makes content truly shareable, we’d love to meet you.

• Act as the “show runner” for your series, owning the process from concept to launch
• Manage timelines, budgets, staffing, and deliverables to ensure projects hit deadlines
• Lead pre-production: research, scripting, casting/talent sourcing, crew coordination, and locations
• Produce and direct shoots, working closely with talent on- and off-camera
• Collaborate with editors and provide clear, constructive creative feedback
• Build and oversee a network of freelancers and collaborators
• Drive branded campaigns from ideation through delivery
• Monitor performance and adapt content based on audience growth and engagement trends

• A digital video native who lives and breathes Tik Tok, Instagram, and short-form culture
• Skilled at creating fun, engaging, and shareable content that connects with social-savvy audiences
• A confident multitasker who can juggle multiple projects and deliver consistently
• A clear communicator with strong creative instincts and organizational chops
• Someone who thrives in startup environments—nimble, scrappy, and ambitious
• Always online, always spotting what’s next in culture and content

• 3+ years of production/brand or influencer management experience, ideally in digital/social video
• Strong project management skills with proven ability to oversee multiple pipelines
• Demonstrated success in producing shareable, high-performing social content
• Deep familiarity with Tik Tok trends and Gen Z content styles (your FYP is your proof!)
• Strong creative feedback skills and a sharp sense of timing/pacing in video
• Content creator experience is a big plus

Is this you? Apply by emailing your resume to  and tell us why you’d be a good fit!