Designer - Baby Division

Position Overview

The Designer will play a key role in creating compelling baby and toddler apparel collections under the Baby division. This role works closely with the Senior Director of Merchandising and collaborates with a small, agile internal design team supported by a network of freelance designers (graphic, print, technical design, and apparel designers).

Job Title:
Designer – Baby Division

The ideal candidate is highly creative, detail-oriented, and comfortable working across multiple product categories and retailer-specific aesthetics.

• Create concept boards, seasonal trend stories, and color palettes tailored to the newborn, infant, and toddler markets.
• Design original all-over prints, repeats, placement graphics, characters, and conversational patterns.
• Produce detailed flat sketches and technical design packages with correct construction details.
• Ensure all designs align with manufacturing capabilities, cost considerations, and retailer requirements.

• Work daily with the Senior Director of Merchandising to develop cohesive seasonal assortments.
• Partner with the internal designer and a team of freelance graphic/print/tech designers to execute design concepts efficiently.
• Participate in fit sessions, construction reviews, and approvals with technical design partners.
• Collaborate with production, sales, and merchandising teams to support line development and key retail presentations.

• Design into multiple retailer aesthetics, including but not limited to:
• Target – trend-forward & minimal/contemporary
• Walmart – value-driven & broad market appeal
• TJ Maxx / Burlington – off‑price channels requiring rapid adaptation of prints, colorways, and silhouettes
• Ensure all designs meet licensing guidelines, brand standards, and retailer compliance requirements.

• Bachelor’s degree in Fashion Design, Textile Design, or related field (or equivalent experience).
• 2‑5+ years of experience in children’s apparel design, preferably baby/infant/toddler categories.
• Strong proficiency in Adobe Illustrator, Photoshop, and print/pattern creation.
• Ability to design seamless repeats, original prints, and textile layouts.
• Strong flat sketching abilities with solid understanding of garment construction and trims.
• Experience working with factories, tech packs, and production teams.
• Excellent communication, organization skills, and ability to manage multiple deadlines.
• Knowledge of U.S. retail landscape and children’s market trends.

Salary $70,000-$90,000