Vice President Group Director, Creative; Social

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One"

We are seeking an award‑winning social media creative leader to help our Fortune 500 client find its authentic place and purpose in the social sphere. This is a role for a person who lives and breathes social and has helped major brands transform their approach through breakthrough content across platforms. Someone who is curious and takes the time to educate themselves on the latest creative techniques and formats.

Who can even break down the latest celeb beef; explain the backstory of every meme; and might even be a content creator themselves.

Your portfolio reads like an epic FYP. You’ve helped clients become famous in the feed. You can chat it up with CMOs like it’s NBD.

As Vice President, Group Director of Creative (Social), you will help scale and lead a dynamic team of content creators and social‑first talent. We’re seeking a leader skilled at turning insights into meaningful ideas, deeply attuned to niche subcommunities, quick to recognize cultural trends, and immersed in the conversations(comment sections) shaping emerging social platforms.

In short, we’re looking for an out‑of‑the‑box creative leader prized to break the internet and trades.

• Develop social‑first creative work that earns attention, drives conversation, and delivers measurable business impact
• Partner with a robust social strategy and intelligence team to turn cultural signals, audience data, and trend velocity into breakthrough creative
• Lead culturally literate storytelling rooted in subcommunities, comment sections, and creator culture
• Push brands to show up with purpose, not just presence
• Stay ahead of algorithm shifts, platform updates, and emerging creator behaviors
• Challenge traditional campaign models—thinking in moments, series, drops, and community‑driven formats
• Manage, mentor, and help grow a content creation and social‑first creative team
• Lead teams’ conceptual and strategic thinking across multiple platforms
• Build relationships with agency capabilities including strategy, media, data and analytics and tech
• Appreciate and advocate for craft across capabilities, including production and tech
• Build trust with clients, understanding their business to find opportunities
• Recruit and retain creative talent, building a team with a breadth and depth of relevant skills
• Work with HR and Creative Operations to manage direct reports’ daily workload and career development
• Help drive our creative culture both inside and outside of the agency

Who you are

• Four‑year degree and 8‑10 years of experience as a creative director, with specific expertise in social media creative
• You have managed and scaled teams of creatives with hybrid expertise from art directors, copywriters, editors to makers and creators.
• You have a clear POV on what makes for standout creative in the social feed that you could confidently share with Fortune 500 CMOs
• You’re excited and inspired by the world of social media - the first to share among colleagues and friends the latest trends, effects, tracks, etc. on Tik Tok
• You’re obsessed with internet culture, the latest memes and trends, online subcultures and communities
• You’re a storyteller who can create captivating insights that range from educational to aspirational and everything in between
• Have a skillset for and are interested in content creation on social. You have a hands‑on, get it done, make cool sh
  * t mentality
• You have vast experience working with creators and influencers
• Collaborative and a team player
• You have a social‑centric portfolio

Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor…