Creative Director CPG
Listed on 2026-03-05
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Creative Arts/Media
Creative Advertising / Marketing, Digital Media / Production
Location: New York
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP). For more information, please visit , and follow along on Instagram, Linked In, and X.
Who we are looking for:VML is seeking the next brilliant Creative Director, Copywriter to join our world class creative team. A conceptual thinker who can write short form, long-form, brand acts and stunts. You should be able to work independently as well as collaboratively; and you must bring excellent skills in client relationship building. You should be able to work and lead, owning an array of client projects - and demonstrating presentation skills like a natural!
We’re looking for someone who can do the job and then surprise us with something we’ve never thought of. A one-two punch of confidence and inspiration. Someone who possesses a talent for transforming great ideas into award-winning creative and has a passion for visual storytelling. We are looking for a Creative leader who has humor and enjoys selling their ideas as much as they love crafting them.
What you’ll do:- Concept and collaborate on campaign ideas with a creative team while working on multiple projects.
- Oversee the translation of the client’s vision into a roadmap that guides our agency, not only to achieve client goals, but also to generate work that is creatively brilliant, measurable and impactful.
- Craft original concepts, execute copy based on established voice/tone and collaborate with writers on copy execution.
- Partner with the Creative Director (Art) to concept, write, present and defend work while addressing client needs.
- Collaborate with multidisciplinary teams across the agency to ensure timely deliverables.
- Anticipate team and client needs, project risks and participate in driving resolution.
- Inspire clients and co-workers through good work, good spirit and excellent communication.
- A Builder
| Process-oriented innovator with an ability and appetite to create bring people together. Innate ability to marshal people (team and client) and create gravity around ideas. - Open and collaborative
| Our team is close-knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging, especially working cross-discipline. - Optimistic and resilient
| Dig in and figure out how to work around problems. Provide a balance needed to maintain stamina and positivity. - Ego-less
| We all wear the hats that need wearing, it’s a mentality that makes the team successful.
- A minimum of 10 years of experience in creative direction, preferably in advertising or a related industry.
- A portfolio that demonstrates strong conceptual thinking, a sharp voice and successfully launched client projects on broadcast work, social and everything in between.
- Strong editorial instincts, attention to detail and appreciation for the craft of writing
- Solid understanding of creative development—from drafting briefs to executing deliverables.
- Well-versed in scriptwriting and in crafting both short and long-form content.
- Ability to direct and mentor junior team members.
- Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
- Practiced time…
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