Sr Art Director - Shark Beauty

Senior Art Director – Shark Beauty

Join the Shark Ninja in-house creative agency on our mission to create Outrageously Extraordinary work. We are excited to add a Senior Art Director to our global creative Team, in our new NYC office or at our Headquarters outside of Boston.

As a Senior Art Director for Shark Ninja, you will be hands on with projects instrumental in creating our culture, concepting, developing and producing breakthrough marketing campaigns, branding strategies, and innovative creative solutions. Focusing specifically on advertising conceptual creative to drive demand for our innovative products. This role will closely partner with our Operations, Production and Social creative within the creative team to define campaigns and content.

Your ready to move faster, produce more work, and take ownership over standards of excellence.

Mandatories

• Translating product positioning and functions into memorable creative
• Packaging layout and design
• A desire to deep dive into product innovation to solve consumer needs, driving explosive demand
• Proactively seeks business solutions using creative concepts
• Willing to collaborate on brand positioning and architecture
• Inspire creatives to relentlessly pursue excellence
• Positive opportunity finders
• Willingness to collaborate with executive leadership
• Deep understanding of Social Media
• You continuously push and iterate to optimize the work
• Big picture vision, with an eye for details
• Must love maximalist design and craft

Key Responsibilities:

Campaign Development:

• Oversee the conceptualization, development, and execution of integrated marketing campaigns, ensuring they are on-brand, impactful, and meet quality standards.
• Champion creative excellence by pushing boundaries, exploring new ideas, and experimenting with emerging technologies and trends.
• Understanding and focus on how demand gen product focused work translates and elevates through the funnel
• Ability to iterate quickly and frequently based on product and messaging changes
• Working towards Outrageously Extraordinary creative ideas

Brand Identity and Design:

• Ensure consistency and integrity of the brand across all touchpoints, including advertising, packaging, digital platforms, and physical spaces.
• Lead the development of visual identities, design systems, and brand guidelines that effectively communicate the brand's values and personality.
• Partner closely with creative teams across the network to ensure identity is pulled through

Cross-Functional Collaboration:

• Collaborate closely with cross-functional teams (globally), including marketing, product development, CI, sales, and external agencies, to align creative efforts with overall business strategies.
• Serve as a key liaison between creative, strategic, and operational functions, facilitating communication and fostering a unified approach.
• Collaborative approach, injecting creativity into every meeting

Qualifications:

• BA/BS degree in related field preferred
• 7+ years in creative roles within the advertising industry, with a proven track record of delivering successful campaigns and driving business results.
• Strong portfolio showing a diverse range of creative work, including campaigns, branding projects, and design solutions across various channels and platforms.
• Exceptional leadership and communication skills, with the ability to inspire and influence cross-functional teams, senior stakeholders, and external partners.
• Deep understanding of consumer behavior, market trends, and emerging technologies, with a passion for innovation and creativity.
• Strategic thinker with a keen eye for detail, able to balance creative vision with business objectives and operational realities.
• Proficiency in relevant software tools and platforms, such as Adobe Creative Suite, project management systems, and analytics tools.

Additional Requirements:

• Willingness to travel internationally as needed to support global operations and collaborate with regional teams.
• Flexibility to work across different time zones and cultural contexts, facilitating effective communication and collaboration in a global environment.
• On site 3x a week in our NYC office and frequent travel to Needham MA HQ

Salary and Other Compensation:

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts,…