Associate Director, Social Video

Title

Associate Director, Social Video

Associate Director, Social Video. This role will lead creative strategies to drive video views, engagements and revenue across Tik Tok, Instagram, Facebook and more. This person will work closely with the newsroom, video team, events, marketing/sales, PR and the rest of the social org. Strong news judgment, video editing and production skills, creative thinking and understanding of social media strategies and industry trends are essential.

We’re seeking someone who can generate viral wins for the brand and harness PEOPLE’s loyal audience while attracting new followers.

PEOPLE Digital is hiring an Associate Director, Social Video. The Associate Director will manage a team of 5+ social video producers and editors working around the clock, across coasts. They should be a team player with excellent communication skills and a passion for entertainment, pop culture and using trends to suggest innovative opportunities for PEOPLE. They must feel comfortable coaching reporters on how to capture the best footage at events like red carpets and awards shows, as well as training social producers on best video practices.

The ideal candidate is adept at watching raw footage and identifying what clips to cut and how to optimize for each social platform. Experience creating original, social‑first video concepts and collaborating with celebrities and/or influencers are pluses. They will manage a pipeline of social‑first pitches from reporters, writers and editors across the PEOPLE newsroom, seeing concepts through from ideation to execution.

They should be steeped in internet culture as well as the news cycle.

Hybrid in-office, with the ability to work remotely for up to 2 days per week.

The social team creates, programs and analyzes the performance of PEOPLE content across platforms including Instagram, Facebook, Tik Tok, Threads, X, Reddit and more.

• 30% – Manage strategy and deliver growth as well as analytics/insights for PEOPLE’s social video accounts.
• 30% – Personnel management, staffing of live events, and coverage plans for tentpoles, exclusives along with breaking news situations.
• 20% – Assign, review and approve social video drafts.
• 10% – Collaborate with marketing and sales with execution of sold campaigns and opportunities for partnerships.
• 10% – Brainstorm signature video franchises and concepts that help PEOPLE attract new followers and secure routine wins.

• Education: BA or BS and/or equivalent experience.
• Experience: 3‑5 years working in an editor or producer capacity for digital media or social.
• Strong knowledge of entertainment, pop culture, and the PEOPLE brand.
• Expertise with generating revenue through social and social video.
• Experienced with building and presenting social analytics and reporting/insights.
• Idea generator who can think of new, fresh social and video ideas.
• Must be proficient in Adobe Premiere, Photoshop, social media and video scripting.
• Must have experience creating and uploading Tik Tok videos and Instagram Reels.
• Must have a love for digital video and an eye on trends in the industry.
• Must be able to communicate effectively – verbally, in writing, and in person.
• Must work well with team members in a creative, collaborative, fast‑paced environment.
• Must be highly organized with excellent follow‑through.
• Staff management experience is required.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr.

Salary:
New York: $87,000 – $104,000.

People Inc. provides a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, supplemental life and accident insurance, commuter benefits, short‑term and long‑term disability, health savings and flexible spending accounts, family care benefits, a generous 401(k) savings plan with a company match program, 10–12 paid holidays annually, generous paid parental leave (birthing and non‑birthing parents), and voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.