Creative Content Associate

Overview

Creative Content Associate

Location: New York City (Hybrid)

Employment Type: Full-Time

Compensation: $55,000 - $60,000 base salary

Sonsie is a way of being.

Led by Pamela Anderson, Sonsie exists to make space for people to be exactly who they are. We believe beauty isn’t about correction or perfection, it’s about comfort, rhythm, and coming home to yourself.

Our products are designed to fit seamlessly into real life, supporting your skin while simplifying your routine. No excess. No pressure. Just daily essentials that feel good to use and easy to return to.

Sonsie is for those who see beauty as something lived, cultivated slowly, intentionally, and with care.

As our Creative Content Associate
, you’ll be deeply hands-on in shaping how Sonsie shows up across Tik Tok and Instagram Reels, with a primary focus on shooting and editing social-first video content. This role is for someone with a strong visual POV, a natural eye for beauty content, and an intuitive understanding of what performs across platforms, without losing the soul of the brand. This role reports into the Social Media + Content Manager.

You’ll concept, shoot, edit, and publish content that feels elevated yet lived-in, modern but timeless. Reporting to the VP of Brand and Social Manager, you’ll work closely with marketing and creative partners to translate Sonsie’s world into compelling, emotionally resonant video content.

This is an execution-heavy, creative-forward role, ideal for someone who loves being behind the camera and in the edit process.

• Creating & Editing Content (Primary Focus)
  • Concept, shoot, and edit short-form video content for Tik Tok and Instagram Reels on a weekly basis
  • Edit different versions of high volumes of content, testing multiple hooks, captions, and formats. Identify strong organic performers and adapt or push them into paid media when appropriate, in collaboration with the marketing team.
  • Capture beauty-forward content including routines, textures, GRWMs, BTS moments, lifestyle storytelling, trends, and campaign specific content.
  • Edit primarily in Cap Cut (or similar tools), with a strong sense of pacing, rhythm, and trend-aware execution
  • Apply a refined eye for beauty: lighting, framing, skin texture, tone, and subtle storytelling
  • Adapt trends thoughtfully to fit Sonsie’s aesthetic and voice rather than chasing what’s loud

• Shooting & Capturing
  • Shoot content in a variety of settings: studio, office, outdoors, travel, events, and on-the-go moments
  • Capture behind-the-scenes content from shoots, launches, community moments, and brand activations
  • Collaborate with internal teams and external creators to ensure consistent visual language across all content
  • Shoot and edit content featuring Pamela and travel to select brand moments, events, and shoots as needed to capture high-impact, on-brand content.

• Platform Execution & Optimization
  • Publish and schedule content across Tik Tok and Instagram using a shared content calendar
  • Optimize edits for platform-specific performance (hooks, length, pacing, captions)
  • Monitor performance and help refine content direction based on what’s resonating

• Creative Collaboration
  • Meet in person once a week with the team for content reviews, planning, shoots, and creative alignment.
  • Support campaign shoots, paid media creative, and UGC editing needs
  • Participate in weekly planning, brainstorms, and creative reviews
  • Help maintain consistency in Sonsie’s visual identity and tone across all social touchpoints

Experience

• Entry-level role with at least 1 year of hands-on content creation and video editing experience
• Beauty experience preferred but not required

Skills

• Strong proficiency in Cap Cut (or similar mobile-first editing tools)
• Comfortable shooting on iPhone and/or DSLR
• Solid understanding of Tik Tok and Instagram Reels trends, formats, and best practices
• Working knowledge of Figma and Google Workspace
• Ability to edit quickly without sacrificing quality or aesthetic

Creative POV

• You have a natural eye for beauty content: lighting, composition, movement, and skin-forward visuals
• You understand how to tell a story in under 30 seconds
• You’re detail-oriented…