Manager, Content & Storytelling

Full-time Description

Leads GMHC's content production across channels. Owns the editorial calendar and writes high-visibility content including newsletters, blogs, marketing emails, fundraising appeals, direct response campaigns, press materials, and website copy.

Also leads content for the website redesign, collaborating with Digital & Social, Creative Strategy, and Development. Brings fundraising and direct response writing in-house, partnering with Development on donor communications, appeals, and campaign narratives.

Hands‑on writing role requiring strong judgment, comfort with approvals, and the ability to bring ideas forward and execute quickly.

• Write and edit content monthly and weekly:
  • Organization newsletter
  • Website blogs and feature stories
  • Marketing emails and campaign copy
  • Direct response fundraising appeals
  • Donor communications and stewardship content
  • Program impact content
  • Event recaps and promotions
  • Leadership communications (remarks, bylines, Linked In drafts)
  • Draft op‑eds or thought leadership pieces when appropriate
• Turn complex program updates into clear, people‑centered stories.
• Ensure content is accurate, sensitive, and aligned with GMHC values.

• Write press releases for organizational announcements, events, and campaigns.
• Draft media pitches and talking points as needed.
• Support VP Communications with media materials and rapid‑response content.

• Write direct response fundraising copy for mail and digital campaigns.
• Partner with Development on appeal strategy, messaging, and donor segmentation.
• Draft development emails including cultivation, solicitation, and stewardship sequences.
• Write campaign narratives for major fundraising initiatives including AIDS Walk New York.

• Own and maintain editorial calendar across web, email, newsletter, and major campaigns.
• Coordinate inputs from across the organization to keep content moving.
• Edit and strengthen draft content from other writers to ensure one consistent voice.
• Build light templates and tools to make content intake easier for staff.

• Lead the content side of the website redesign.
• Conduct a content audit to identify what to keep, cut, or rewrite.
• Draft and revise copy for core pages (About, Programs, Services, Get Involved, Events, Donate, FAQs, etc.).
• Create clear copy decks for review and approvals.
• Partner with Digital & Social on SEO basics and page structure.
• Support content migration and QA before launch.

• Work with Digital & Social to package long‑form content into social and email formats.
• Partner with Creative Strategy to align copy with visuals and brand voice.
• Collaborate with Development on appeals, donor updates, and campaign narratives.
• Coordinate with Programs and other departments to surface stories and ensure accuracy.

• Manage review and approval workflows.
• Apply stigma‑free, people‑first, and inclusive language in all content.
• Maintain accessibility and clarity standards across formats.

• Supervise interns or contractors as needed, with clear feedback and support.
• Manage multiple projects at once and meet deadlines without sacrificing quality.
• Communicate timeline risks early.

• Bring forward story ideas and content opportunities proactively.
• Stay current on content trends and nonprofit best practices.
• Recommend simple improvements to strengthen reach and clarity.

• 6‑8 years of professional writing and editing experience, ideally in nonprofit, public health, or social justice settings.
• Strong portfolio showing range across web, email, newsletter, and fundraising content.
• Demonstrated experience writing direct response fundraising copy.
• Proven ability to own deadlines and produce high‑quality work with minimal oversight.
• Experience leading content for a website redesign or major web refresh.
• Excellent editorial judgment and comfort giving and receiving feedback.
• Ability to interview staff,…