Assistant Social Media Manager – Beauty

Overview

Client Overview:
Our client is a dynamic, high-growth skincare brand committed to innovation, creativity, and meaningful connections with our community. The team thrives on collaboration, trend-driven thinking, and pushing boundaries across digital and social platforms.

Role Overview:
The Assistant Social Media Manager will support the development and execution of creative, strategic social media content across multiple platforms. The ideal candidate is beauty- and trend-obsessed, highly organized, and energized by a fast-paced, collaborative environment.

Hybrid in NYC

Salary: $65K-75K DOE

• Conceptualize, write, execute, and edit engaging content across social platforms including Instagram, Tik Tok, You Tube, Linked In, and emerging AI-driven platforms
• Collaborate with the Senior Manager of Social Media to translate brand storytelling priorities into compelling social content
• Manage daily community engagement across all social channels to build loyalty and foster conversation
• Lead the brand’s presence on AI and emerging social platforms by testing new tools, formats, and engagement strategies
• Identify cultural and social trends and translate them into timely, relevant content ideas
• Assist with briefing, reviewing, and coordinating user-generated content (UGC)
• Manage and grow the brand’s customer advocacy and community platform through creative engagement
• Support global photoshoots and assist with asset organization and distribution
• Film and edit social-first content, including short-form videos optimized for organic and paid media
• Assist with briefing freelance creatives for motion and static content
• Write and edit copy that aligns with brand voice while balancing SEO and engagement best practices

• Bachelor’s degree or equivalent experience
• 1–2 years of experience creating and managing social content for a brand (intern or coordinator experience welcome)
• Deep understanding of Tik Tok, Instagram, and emerging social media platforms
• Proven ability to film, edit, and produce high-impact short-form video content
• Extremely comfortable being on camera and directing or filming others
• Strong understanding of community management and audience engagement
• Awareness of evolving digital, social, and AI-driven trends
• Excellent writing and communication skills
• Strong organizational, prioritization, and project management abilities
• Detail-oriented, collaborative, and adaptable in a fast-moving environment
• Passion for beauty, skincare, and social media innovation