Sr Art Director - Shark Beauty

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Join the Shark Ninja in-house creative agency on our mission to create Outrageously Extraordinary work. We are excited to add a Senior Art Director to our global creative Team, in our new NYC office or at our Headquarters outside of Boston.

As a Senior Art Director for Shark Ninja, you will be hands on with projects instrumental in creating our culture, concepting, developing and producing breakthrough marketing campaigns, branding strategies, and innovative creative solutions. Focusing specifically on advertising conceptual creative to drive demand for our innovative products. This role will closely partner with our Operations, Production and Social creative within the creative team to define campaigns and content.

You are ready to move faster, produce more work, and take ownership over standards of excellence.

Mandatories

• Translating product positioning and functions into memorable creative
• Packaging layout and design
• A desire to deep dive into product innovation to solve consumer needs, driving explosive demand
• Proactively seeks business solutions using creative concepts
• Willing to collaborate on brand positioning and architecture
• Inspire creatives to relentlessly pursue excellence
• Positive opportunity finders
• Willingness to collaborate with executive leadership
• Deep understanding of social media
• You continuously push and iterate to optimize the work
• Big picture vision, with an eye for details
• Must love maximalist design and craft

Campaign Development:

• Oversee the conceptualization, development, and execution of integrated marketing campaigns, ensuring they are on-brand, impactful, and meet quality standards.
• Champion creative excellence by pushing boundaries, exploring new ideas, and experimenting with emerging technologies and trends.
• Understanding and focus on how demand gen product focused work translates and elevates through the funnel
• Ability to iterate quickly and frequently based on product and messaging changes
• Working towards Outrageously Extraordinary creative ideas

Brand Identity and Design:

• Ensure consistency and integrity of the brand across all touchpoints, including advertising, packaging, digital platforms, and physical spaces.
• Lead the development of visual identities, design systems, and brand guidelines that effectively communicate the brand's values and personality.
• Partner closely with creative teams across the network to ensure identity is pulled through

Cross-Functional Collaboration:

• Collaborate closely with cross-functional teams (globally), including marketing, product development, CI, sales, and external agencies, to align creative efforts with overall business strategies.
• Serve as a key liaison between creative, strategic, and operational functions, facilitating communication and fostering a unified approach.
• Collaborative approach, injecting creativity into every meeting

• BA/BS degree in related field preferred
• 7+ years in creative roles within the advertising industry, with a proven track record of delivering successful campaigns and driving business results.
• Strong portfolio showing a diverse range of creative work, including campaigns, branding projects, and design solutions across various channels and platforms.
• Exceptional leadership and communication…