Social Media Coordinator

Role Overview

We are seeking a highly creative, execution-focused Social Media Executive to build and grow our brand organically across key social platforms. This is a fully in-person, NYC-based role for someone who can move fast, create at scale, and consistently deliver high-quality content.

The role is heavily hands-on and content-led, with a strong emphasis on using AI tools to create, refine, and publish large volumes of social content
. The successful candidate will be deeply immersed in social culture, trends, and platform behaviour, and confident owning day-to-day social output.

• Create and publish high volumes of brand-aligned original content across platforms including Instagram, Tik Tok, Linked In, X, and emerging channels.
• Use AI tools to support content ideation, scripting, caption writing, image generation, and video concepts.
• Independently produce short-form video, static posts, carousels, stories, and written content.
• Capture and create content in real-time from the NYC flagship, events, and day-to-day brand moments.
• Ensure all content is on-brand, visually consistent, and aligned with tone of voice.
• Apply strong editorial judgment to ensure content aligns with tm:rw’s brand voice, values, and long-term positioning.
• Collaborate closely with Marketing leadership to refine tone, messaging, and creative direction over time, incorporating feedback and evolving brand priorities.

• Drive organic growth through frequent posting, trend participation, and platform-native content.
• Spot trends, memes, and cultural moments quickly and turn them into relevant, on-brand content.
• Continuously test different content styles, hooks, and formats to maximise reach and engagement.

• Manage comments and DMs across platforms, responding in a timely and brand-appropriate way.
• Build an engaged and authentic community through active interaction and conversation.
• Surface audience insights, recurring questions, and feedback to the wider team.

• Monitor post-level performance and engagement metrics.
• Use performance insights to adjust content execution and improve results over time.
• Track and report on content performance at regular intervals, sharing insights with Marketing/Brand leadership to inform campaign and creative decisions.

• Support key marketing campaigns, brand partner launches, and seasonal moments with planned, coordinated social content across platforms.
• Create content tied to in-store activations, flagship events, and retail storytelling, translating physical experiences into compelling digital narratives.
• Collaborate across teams to ensure social content reinforces foot traffic drivers and on-site priorities.

• 1–3 years’ experience in social media, content creation, or digital marketing.
• Proven ability to create large volumes of content consistently
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• Hands-on experience using AI tools for content creation and optimisation.
• Strong understanding of social platforms, trends, and short-form content.
• Confident copywriting skills with a strong sense of voice and tone.
• Comfortable working in a fast-paced, creative, in-person environment.
• NYC-based and available to work on-site.