Design Manager, Immersive Branding

Overview

Design thinking, applied everywhere. The Brand Experience Design Immersive Branding team supports the entire Pepsi Co portfolio ecosystem. Every physical, digital, or virtual experience relies on bold graphic design storytelling—from vibrant color treatments and kinetic typography to dynamic animations and the creation of entirely new sub‑brands and brand extensions. Our graphic narratives are dynamic, electric, and iconic—it’s graphic narratives that make every interaction meaningful and have the power to unlock new layers of consumer engagement.

As the Brand Design Manager for the Immersive Branding team, you will be responsible for delivering outstanding 360‑degree creative work, crafting immersive sub‑brands and brand extensions that engage consumers across every platform. You are a visionary across all your creative work streams—leading, managing, and mentoring designers while liaising with leadership, team members, and partners to deliver world‑class creative work every single day.

Experience Design creates transformative, dimensional spaces that manifest a brand’s story in an immersive yet expansive way, forging bold new connections with consumers. We inspire the future!

Accountabilities:

• Lead, manage, and mentor designers across diverse work streams, always emphasizing transformative and immersive experiences.
• Collaborate closely with partners to understand and harness the synergy between brands, customers, and consumers.
• Demonstrate outstanding graphic design skills and extensive experience in brand design.
• Develop immersive, end‑to‑end sub‑brands, brand extensions, LTOs, and collaborations that captivate consumers on every platform.
• Design purpose‑built creative toolkits that establish clear brand through lines, adaptable for each platform.
• Advance excellence in Design Thinking—guiding projects from inspiration and vision through concept, narrative, and the consumer journey.
• Facilitate cross‑functional creative brainstorms, leveraging design thinking to spark innovative brand activations.
• Partner with brand teams to define and codify experiential brand language through unique materials, finishes, colors, lighting, sounds, scents, and more.
• Communicate ideas clearly through compelling visualizations and effective presentations to both internal and external stakeholders.
• Oversee and execute the creative process from briefing to execution, with a focus on concept visualization.
• Demonstrate vision and expertise in defining all design elements, including visual identity systems, typography, iconography, illustration, animation, and more.
• Exhibit mastery in specifying design materials such as textures, fabrications, and other tangible components.
• Build a reputation for leadership, reliability, and excellence—empowering others to achieve their best.
• Balance visionary thinking with effective project management, delivering world‑class executions while ensuring smooth implementation.
• Expand your network by engaging the right freelancers and agency partners to enhance creative output.

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job‑related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, Pepsi Co offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:
  Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Education:

A Bachelor’s degree in Graphic Design, Visual Communication, or equivalent experience is required. Additional certifications or courses in branding and marketing would be considered a plus.

Experience:

7+ years of proven work…