Social Content Producer

Responsibilities

• Serve as the creative engine behind the New York Red Bulls social and digital presence, driving cutting‑edge ideas that inspire both our fans and our team.
• Create content across New York Red Bulls, RBNY II, RBNY Academy, and Sports Illustrated Stadium platforms.
• Contribute to and lead the execution on the club’s social strategy, balancing day‑to‑day creativity with long‑term brand building.
• Develop content that authentically connects with core fans while also engaging broader, mainstream audiences.
• Stay on the pulse of social trends to keep the club’s presence fresh, relevant and buzzworthy.
• Jump on emerging trends with speed, creativity, and boldness to capture attention.
• Position the Red Bulls as a cultural player beyond sports by crafting content that resonates with everyday audiences, not just soccer fans.
• Shoot, produce, and edit vertical video for Tik Tok, Instagram Reels, You Tube Shorts, and more.

• 3–5 years of experience creating content in a digital sports environment.
• Strong passion for and deep knowledge of soccer, particularly MLS preferred.
• Proven track record of creating content that drives growth and provides value for a brand, preferably in live sports or entertainment.
• Comprehensive understanding of existing and emerging social media platforms, including Instagram (Reels, Stories, Threads, Channels), Tik Tok, You Tube, X, Facebook, Snapchat, Reddit, and Discord.
• Expertise in vertical video shooting and editing.
• Competent graphic design experience.
• Comfortable appearing on camera for social content as needed.
• Excellent copywriting skills with the ability to craft spotless posts in a fast‑paced, live sports environment.

• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).