Creative Producer

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.

In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.

Vita Coco is looking for a Creative Producer to help bring our brand to life across campaigns, content, and experimental work. This role sits at the intersection of creative production and project management, partnering closely with our in-house creative team, brand and marketing partners, and a network of external agencies and freelancers.

Reporting to the Creative Director, you’ll play a key role in transforming ideas into compelling, on‑brand executions‑ keeping projects moving efficiently while maintaining a high creative standard.

This role is based out of our NYC headquarters in a hybrid working environment (3‑day in‑office requirement).

• Manage creative projects from concept through delivery, ensuring timelines, budgets, and quality expectations are met.
• Own the creative brief process, aligning stakeholders on objectives, messaging, and deliverables.
• Drive day‑to‑day collaboration between creative, brand, marketing, social, and external partners.
• Build and manage production schedules, balancing priorities across campaigns and initiatives.
• Identify opportunities to improve workflows and streamline creative operations.
• Lead the planning and execution of experiential activations, including vendor coordination, logistics, run‑of‑show planning, and on‑site management.
• Oversee end‑to‑end production for photo, video, and social content shoots—from pre‑production through post‑production delivery.
• Support talent casting, location scouting, and production logistics to ensure accurate and impactful execution.

• 8-10 years of experience in creative production, project management, or a related role.
• Bachelor’s degree in related field; and/or equivalent experience.
• Strong knowledge of print, digital, photo, and video production processes.
• Understanding of creative workflows, file formats, and production terminology.
• Experience managing multiple productions with complex timelines and dependencies.
• Familiarity with project management tools (we use Notion and Click Up).

• A proactive problem‑solver who anticipates challenges and brings solutions.
• Organized, detail‑oriented, and comfortable juggling multiple priorities.
• A clear and collaborative communicator across creative and cross‑functional teams.
• Passionate about consumer brands, storytelling, and culturally relevant work.
• A self‑starter who thrives in a fast‑moving, high‑growth environment.

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $120,000 - $140,000.

This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws.

The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.