Motion Designer, Brand Creative

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC and offer hybrid NY-based positions (Four days/ week in-office).

We are seeking a creative and strategic Social & Motion Designer who’s equal parts creative storyteller, digital native, and visual problem-solver to join our Brand Creative team. With a strong design sensibility, you bring an expert eye for typography, layout, color, and brand consistency, while also being motion-savvy—comfortable animating graphics, text, and video for short-form content. You embody a digital-first mindset, staying deeply attuned to social media trends across Tik Tok, Instagram, You Tube, and Linked In, and you know how to tailor design for each platform’s formats and audience behaviors.

You also understand the unique role motion design plays in capturing attention and boosting engagement in fast-scrolling feeds. Beyond technical expertise, you are a collaborative partner who works seamlessly with marketing, brand, and content teams, thriving in fast-paced environments where priorities shift quickly. With a culturally tuned-in perspective, you bring fresh, trend-aware ideas while keeping everything aligned with the brand.

This role is based out of our NYC office. For jobs based out of our NYC HQ, we require in office attendance Monday through Thursday, weekly. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

• New York City: $95,000 - $115,000

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus.

• Collaborate with our social media manager to create timely, platform-first visuals, including motion graphics and video clips tailored to each channel’s strengths and audience needs
• Apply the brand style guide effectively, ensuring consistency while experimenting with fresh ideas to keep content modern and engaging
• Collaborate with teammates across design, production, and blog content to help produce compelling content for brand, growth, events, and earned media
• Design for evolving platform features like Instagram Stories, Tik Tok, You Tube Shorts, Snapchat Discover, knowing when to use native tools vs. custom graphics to create authentic, visually cohesive branded work
• Strive for high standards in storytelling, knowing when and how branded graphics can make the story clearer and more engaging

• 4+ years of agency, studio, or freelance design experience, with a strong focus on social media and motion/video
• A portfolio of work that displays proficiency in graphics, motion, and storytelling. Basic illustration skills for minor edits needed to existing assets.
• Strong grasp of visual design principles (e.g., typography, color, layout, hierarchy)
• Motion design and video editing skills for short-form content
• Proficiency with design and motion tools (e.g., Adobe Creative Suite, Figma, After Effects)
• Understanding of brand style guides and how to balance consistency with creative experimentation
• Knowledge of AI-assisted creative tools (e.g., image/video generation, automation)
• Ability to collaborate across teams (writers, strategists, marketers, illustrators)
• Strong organizational skills to manage multiple projects and meet quick-turn deadlines
• Perpetually online, with deep understanding of social trends, memes, and platform best practices

* Link to portfolio required

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