Director, Social Media NBCU Local

Company Description

NBCUniversal is one of the world’s leading media and entertainment companies. We create world‑class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad‑supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry‑leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The NBCU Local Multiplatform team is seeking a strategic, data‑driven Social Media Director to expand the reach of our journalism and improve monetization across key social media platforms including Meta, Tik Tok, and You Tube. This role will play a pivotal role in our local newsrooms’ approach to transforming social journalism through short‑form video.

This Director, social media will have the ability to influence both strategy and execution across a diverse and dynamic portfolio, and be responsible for ideating and delivering scalable strategies that enhance reach, relevance, revenue, and audience engagement. The successful candidate will possess a deep understanding of You Tube, podcasting, and platform‑native storytelling.

This leadership role sits on our central Multiplatform Team, reporting directly to the VP of Audience Development, working across the NBC and Telemundo local stations and Regional Sports Networks. This role will work closely with our local newsrooms and centralized Editorial, Product, Research, Marketing teams and more.

The ideal candidate is an analytical and creative leader with deep platform fluency, editorial excellence, and a strategic mindset. Fluency in both English and Spanish is not required but is a strong plus.

• Develop and implement holistic platform, partnership, content and moderation strategies for Meta, Tik Tok, and You Tube in alignment with audience growth, engagement, and revenue goals.
• Ensure short‑form video and platform‑first content are created in alignment with platform strategies designed to meet audience and revenue targets.
• Create repeatable frameworks and toolkits that enable NBC and Telemundo local stations, as well as RSNs, to execute best‑in‑class social media strategies around key tentpoles, breaking news and daily news and beat coverage.
• Translate editorial and business priorities into tailored strategies for each platform in English and Spanish.
• Guide frameworks and best practices for content packaging decisions including titles, thumbnails, hashtags, and SEO optimization.
• Lead trainings, workshops, and regular knowledge‑sharing sessions with newsroom social and editorial teams.
• Set platform KPIs and collaborate with research team to build dashboards for continuous optimization.
• Utilize analytics to track performance, identify trends, and proactively adjust strategies for impact.
• Partner with editorial, marketing, and product teams to align multiplatform priorities.
• Advocate for platform‑first thinking in newsroom workflows and content planning cycles.
• Surface insights and share platform learnings across partner teams within NBC News and the NBCU family to build broader strategic…