Creative Strategist​/Copywriter- Fashion, Luxury and Beauty at Resourceful Talent Group Yo

Creative Strategist / Copywriter
- Fashion, Luxury and Beauty job at Resourceful Talent Group. New York, NY.

Our client, a boutique creative production agency, is seeking a sharp Creative Strategist / Copywriter with a strong background in fashion, beauty, and content production. This role is ideal for a concept-driven copywriter who pairs strategic thinking with exceptional writing skills to shape brand narratives and bring campaigns to life through words.

• Lead copywriting across brand and campaign initiatives, including brand storytelling, headlines, scripts, social, digital, and influencer content.
• Research cultural trends, market insights, and consumer behavior to inform copy, messaging, tone of voice, and overall brand positioning.
• Develop brand and campaign strategies rooted in strong concepts, narratives, and clear messaging frameworks.
• Write and own creative briefs with a strong copy and storytelling foundation.
• Collaborate closely with art directors, designers, and producers to ensure copy and visuals work seamlessly across photo, video, influencer, and digital executions.
• Edit, refine, and elevate copy across all deliverables to maintain consistency, quality, and brand voice.
• Build and present decks, confidently pitching copy‑led ideas, concepts, and campaign narratives to clients.
• Proven experience as a copywriter within fashion, beauty, or lifestyle brands or agencies.
• Exceptional writing skills with a portfolio that demonstrates brand storytelling, campaign copy, and conceptual thinking.
• Ability to translate cultural and consumer insights into compelling messaging, taglines, and narratives.
• Comfortable owning copy from concept through final execution across multiple platforms.
• Strong presentation and deck‑building skills, with the ability to sell ideas through clear narrative and messaging.
• Highly collaborative and experienced working with creative, production, and client teams.