Social Media Creative Strategist - Ecomerce Fashion Brand at Topfoxx , NY

Social Media Creative Strategist - Ecomerce Fashion Brand job at Topfoxx

New York, NY.

Brooklyn, NY

Smart Space 100, 2329 Nostrand Ave, Brooklyn, NY 11210

Full-time, in-office during onboarding; hybrid after

$58,000 to $70,000 + performance based bonuses.

Performance-based bonuses tied to revenue or profit generated.

Top Foxx is a women-owned eyewear brand creating fashion-forward designs with real functionality — from floating sunglasses to foldable pocket-size frames and mood-boosting styles. We’re a small, passionate team building a modern DTC brand from the ground up.

We’re hiring a Head of Creative and Social Growth — a founder-minded leader who can think strategically, execute hands‑on, and move fast. This role directly impacts revenue, brand growth, and creative direction in a lean, high-performance environment.

You’ll operate independently as the CEO’s creative right hand, leading a small team with clear expectations and real accountability. You make decisions using data, set meaningful KPIs, and continuously raise the bar on performance and creative output.

This role is for someone who thrives in fast-moving startups, takes full ownership, and isn’t afraid of high standards or hard feedback. You push yourself and your team to deliver work that creates measurable impact.

If you don’t check every box, still apply. Skills can be taught — mindset, work ethic, and ownership cannot.

1. Social Media Growth & Viral Content (Top Priority)

• Build and execute daily organic growth strategies, including viral hooks and scroll stopping concepts that increase engagement and reach continuously.
• Direct, film, and edit fast turnaround short form videos, including consistent founder led content with the CEO.
• Produce high volume Tik Toks and Reels, building both the company brand and the founder’s personal brand, to help each other side by side growth.
• Analyze performance, trends, competitors, and user behavior to optimize for reach, retention, engagement, and sales.
• Create high performing content using simple setups and minimal resources, creatively leveraging influencers when needed.
• Dive across departments to identify opportunities that will drive the most sales.

2. Creative Execution and Production

You will also support core creative and marketing assets beyond social

• Ensure cohesive and elevated brand aesthetics and storytelling across all creative.
• Edit and repurpose videos for Tik Tok, Instagram, ads, and You Tube to maximize output.
• Create website and email graphics that support promotions, campaigns, wholesale line sheets and strong click through performance.
• Lead website creative and UX or UI visuals that improve conversions.
• Product photography and/or Oversee shoots and direct photographers and videographers.
• Keep all creative assets organized across shared drives and Asana.
• Support other departments when needed (A small team means many hats)
• Provide or guide strong copy as needed.

3. Creative Leadership & Team Accountability

• Set clear leading and lagging KPIs and KPMs that drive real performance. Constantly re-evaluate if it's the correct ones that drive true conversion.
• Oversee influencer marketing, collabs, and strategies to convert creators into affiliates through giftings only.
• Hold team members accountable for deadlines, quality, productivity, and performance.
• Challenge poor performance and raise standards across the team.
• Review all creative before it goes live and give direct feedback daily.
• Support leadership with clear, fact based assessments and solutions.
• Solve problems quickly without waiting for instructions.
• Participate in hiring decisions and help maintain a strong culture of ownership.

4. Creative Input on Product Design & Brand Development

You’ll assist the CEO and designer with creative contributions.

• Research & provide direction for product development on colors, shapes, packaging, and aesthetics.
• Participate in early stage brainstorming and seasonal creative strategy.
• Create mood boards and support visual direction for launches.
• Support execution and operations around new product launches

5. Startup Speed & Resourcefulness

Top Foxx is…