Social Content and Engagement Strategist

Overview

We’re looking for a Social Media Content Creator & Strategist to join our 80+ person Social Strategy discipline within our fast-growing Consumer & Content Experience practice. This role is for someone who gets fashion and beauty. You have a pulse on what’s trending and you know how to translate that cultural momentum into content that’s bold, relevant, and brand-right. Whether it’s quiet luxury, cottagecore, or a “how to style your look under $100,” you don’t just spot trends, you shape them.

You’ll collaborate with the teams to concept and create social-first content for a major retail brand, helping them show up with style, voice, and credibility across Tik Tok, Instagram, You Tube, and beyond.

Company:
Razorfish

• Trend Spotting & Ideation:
  Stay ahead of fashion, beauty, and cultural trends. Monitor creator content, hashtags, and seasonal shifts to spark ideas that resonate with the retail brand’s audience.
• Content Creation:
  Collaborate with the creative, social, and marketing teams to produce thumb-stopping high-fidelity content, prioritizing short-form video for Tik Tok, Instagram Reels, and Stories.
• Social Strategy:
  Develop organic and paid social strategies, and lead content planning across social channels. This includes developing monthly, tentpole and ad-hoc content briefs.
• Video Creation & Editing:
  Capture, edit, and produce original video content. Contribute to all phases of production, including filming, editing, color correction, and sound design.
• Creative Execution:
  Define and develop branded style templates for social media assets, ensuring a cohesive look across all platforms.
• On-Camera Hosting:
  Be comfortable stepping in front of the camera as a brand personality. You’ll be the face of certain videos, delivering trend-based or style-led content with confidence and charm.
• Community Engagement:
  Actively engage with followers across platforms, replying to comments, amplifying creator content, and building meaningful relationships that reflect the brand’s personality and values.
• Innovative Thinking:
  Speak the language of the internet. Remix trends in a way that’s authentic to the brand, and bring fresh ideas that stand out in a crowded feed.

• Content Expertise: A strong aesthetic sense. You know what looks good in-feed, on Reels, and across Stories—and how to tailor it for each platform.
• Platform Savvy:
  In-depth knowledge of Tik Tok, Instagram, Facebook, and You Tube content strategies and styles, with a focus on short-form video.
• Creative Tools Mastery:
  Expertise in editing tools (e.g., Adobe Premiere, Final Cut Pro, Cap Cut) and familiarity with production equipment (e.g., ring lights, tripods, backdrops).
• Audience-First Mindset:
  You see comments as content opportunities and know how to foster authentic dialogue that deepens brand connection.
• Communication
  
  Skills:
  
  Excellent verbal and written communication to clearly articulate creative direction and workflows.
• Retail & Style Knowledge:
  Understanding of how fashion and beauty connect to real people’s lives.
• Time Management:
  Ability to juggle multiple tasks, meet tight deadlines, and adapt quickly in a fast-paced environment.

• 5+ years in a creator, influencer, or brand content role (in-house or agency)
• A portfolio or active feed showcasing short-form, trend-driven video work (especially in fashion, beauty, or lifestyle)
• Expert understanding of major social platforms, their formats and features—especially Tik Tok and Instagram
• Experience publishing content flawlessly and managing complex content calendars
• Ability to use insights and data to inform content planning, content mix and post timing
• Strong video editing and graphic design skills (Cap Cut, Adobe Premiere, Photoshop, Illustrator)

• The Power of One starts with our people. We offer wellness and benefits, including:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance for Adoption, Surrogacy and Fertility
• Monetary assistance for pet adoption
• Employee Assistance Programs and Health/Wellness reimbursements
• Tuition Assistance
• Flexible paid time off and holidays
• Matching Gifts programs
• Flexible working…