Associate Director, Business Development Solutions, Publicis Sports

Company Description

Our PM Sports team provides a valuable service to our PM Agency Teams & Clients providing sports marketing expertise inclusive of identification and negotiation of brand partnerships, managing partnerships, and driving new business initiatives. We also provide measurement expertise within the sports ecosystem to provide a comprehensive understanding of ROI and impact of branding within all avenues.

Being a part of this team brings a vibrant culture with an entrepreneurial spirit that comes from the top down. Team members are expected to bring ideas and solutions that will drive growth and foster strong relationships. With the ultimate goal to harness the power of sport (and culture) to create authentic connections with brands an fuel our Power of one model.

Publicis Sports, the sports marketing division within Publicis Groupe, is searching for an Associate Director, Business Development Solutions to join its team based in New York, NY. This position requires a highly motivated and entrepreneurial-minded person to design and implement tailored solutions and product strategies that maximize our clients’ sports marketing initiatives.

This role will act as a key liaison between our prospects, existing clients and our internal teams to help clients better understand the sports products and solutions available at Publicis and how to best implement these products to achieve clients’ business goals. Responsibilities include understanding client needs, building and proposing solutions aligned to those needs, conducting demos of Publicis Sports products and solutions, and ensuring successful implementation.

You will report directly to the Director of Business Development Solutions, while collaborating closely with and supporting the Business Development team.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

• Collaborate with the sales and product teams to understand client and prospect challenges, goals, and requirements and design customized solutions that meet their objectives
• Demonstrate a deep understanding of our sports products/services, providing guidance on how they can meet client needs
• Oversee solution implementation process, ensuring seamless execution and client satisfaction
• Gather client feedback to improve existing products/services and contribute to the development of new solutions
• Build compelling marketing presentations, proposals and scope of work documents
• Develop pricing and packaging strategy ensuring scopes are aligned to client and business needs
• Drive operational and process improvements across the BD workflow
• Manage our databases and trackers including sales pipeline conversations

• BA/BS degree or equivalent experience required
• 5+ years of relevant experience in sports marketing and partnerships, brand consulting, and/or sponsorship consulting including strategy and evaluation
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Fluency with sponsorship intelligence and consumer insight platforms including Sponsor United, GWI, and MRI-Simmons
• Understanding of the sports industry, including trends, stakeholders, and market dynamics
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent communication and presentation abilities, capable of articulating complex ideas clearly and persuasively.
• Ability to thrive in a collaborative, fast-paced environment, managing multiple projects and pitches simultaneously
• Proven experience in collaborating across teams and lines of business within large organizations, including influencing stakeholders and working with diverse teams
• Excellent written and verbal communication, presentation, organizational, interpersonal, and analytical skills
• Advanced MS PowerPoint and Excel skills, with demonstrated ability to simplify complex subject matter into digestible executive communications

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