Commercial Analytics Senior Manager - Retention Marketing Strategy

THE POSITION

Fan Duel is looking for an Analytics Senior Manager to work closely with the Analytics Director and other strategic owners to further strengthen and optimize our customer marketing analytics capabilities. They will be responsible for conducting thorough analyses of performance and trends to identify opportunities for improvement – and clearly communicating information and recommendations to support continuous progress. This high‑impact role will interface with many areas of the organization across Commercial, Marketing, and Analytics, and manage key initiatives to unlock step‑change business improvements.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

• Performance Analysis & Insights:
  Conduct in-depth performance analysis to identify emerging trends, customer needs and opportunities areas. Use this information to make data‑driven recommendations for improving marketing strategies.
• Marketing Insights & Reporting:
  Establish key performance indicators (KPIs) to track the effectiveness of marketing strategies. Regularly report on performance, identify areas for improvement, and propose adjustments as needed.
• Automation:
  Provide support for CRM target selections via automated tools and proactively identify opportunities to streamline and automate manual processes.
• Cross‑Functional
  
  Collaboration:
  
  Partner with marketing, commercial and analytics teams to ensure appropriate prioritization and seamless execution of strategies. Provide strategic guidance and insights to all stakeholders to support the growth of the business.
• Project Management:
  Lead and manage key analytics initiatives from inception to completion, ensuring timely and efficient execution of projects.

• Bachelor's Degree in a highly numerate major (Math, Stats, Econ, etc.) or relevant experience in data and/or business analysis
• 6+ years of relevant work experience in an analytical, technical or commercial field preferred with 2+ years of management experience
• Proficiency in SQL and Excel required
• Knowledge of statistical modeling, A/B testing, and experimental design
• Demonstrated experience using data visualization software to convey analysis in an easy to digest format. Preferred experience working with Tableau for data visualization
• Strong verbal and written communication skills - demonstrable track record of influencing up, down and across organizations
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus
• Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skillet and are interested in learning more about this position.

Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including:
America’s #1 Sports book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry’s unquestioned leader in horse racing and advance‑deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct‑to‑consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

Fan Duel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

We treat our team right. We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and…