Analyst Relations Associate, Center of Excellence

Introduction

In this role, you will support day-to-day AR operations and engagements across a portfolio of analyst firms and coverage areas. This is an excellent role for an early-career professional who is curious about the enterprise technology landscape, eager to learn the Analyst Relations craft, and motivated to help a high performing team execute with excellence.

• Schedule and support analyst engagements and events; capture notes, actions, and deliverables.
• Maintain accurate records of analyst interactions and deliverable timelines across project management and AR CRM tools.
• Support end-to-end submissions for analyst evaluations and research (questionnaire coordination, asset collection, review cycles, and deadlines).

• Help prepare briefing materials (event decks, bio books, customer references) withcross functional stakeholders.
• Draft succinct analyst interaction summaries and status updates for internal stakeholders.
• Support the digital community by posting content, including blogs and updates on a weekly basis.
• Prepare internal and external emails for various audiences.

• Track analyst sentiment, coverage, and feedback; contribute to dashboards and internal readouts on trends and opportunities.

• Partner with team members to gather proof points, use cases, and client references aligned to analyst interests.
• Participate in team planning and portfolio reviews; proactively manage your tasks and deadlines, escalating for support as needed.

• Analyst Relations:
  Learn AR processes and best practices; understand the role analysts play in market influence and buyer behavior.
• Products & Solutions:
  Develop foundational knowledge of IBM offerings, key features, competitive differentiation, and client benefits supported by references and use cases.
• IBM Strategy:
  Articulate IBM’s strategy at a high level and how your portfolio area fits and adds differentiating value.

• Tools & Systems:
  Use IBM approved AI, tools, and systems to support projects, workflows, and reporting.
• Relationships:
  Build trusted, respectful working relationships with analysts and IBMers across functions and work styles.
• Communication:
  Write and speak clearly for 1:1 and 1tomany settings—draft recaps, emails, and briefing notes for senior leaders and SMEs.
• Strategic Thinking:
  Connect IBM business needs with analyst research agendas to inform engagement plans and tactics.
• Organization:
  Multitask, prioritize, and respond with urgency; “plan the work and work the plan.”

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We are proud of our worldclass Analyst Relations team—high performing, collaborative professionals who bring the knowledge, skills, tenacity, and DNA to drive impact for the business.

Bachelor's Degree

• Bachelor’s degree (or equivalent practical experience) in Business, Communications, Marketing, Information Systems, or related field.
• 0–2 years of relevant experience (AR, PR/Comms, product marketing, market research, consulting, or PMO/ops internships welcome).
• Strong written and verbal communication; detail‑oriented with excellent organization and follow‑through.
• Comfort using productivity and collaboration tools (e.g., Microsoft 365/Google Workspace) and learning new platforms quickly.
• Demonstrated curiosity about AI, enterprise technology, market trends, and the analyst ecosystem.

• Analytics Tools Familiarity:
  Exposure to working with various analytics tools to understand market trends, analyst opinions, and the impact of influence on business outcomes.
• Research Agenda Knowledge:
  Experience working with analyst research agendas and published reports, including identifying opportunities for engagement and participation.
• Market Trend Understanding:
  Exposure to analyzing market trends and leveraging insights to inform business decisions and optimize product/market fit.