Senior Director Global Lifestyle F&B
Listed on 2026-03-08
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Business
Branding Specialist / Ambassador
The Hilton portfolio of hotels is comprised of 25 industry-leading and world-class brands. A dedicated team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, leads our Brands organization with the steadfast goal of strengthening and growing the Hilton Lifestyle portfolio. Our Lifestyle category includes a family of brands, Canopy, Motto, Graduate, Curio Collection, Tapestry Collection, Outset Collection not including future brands.
Whatwill I be doing?
The Senior Director Global Lifestyle F&B is an outstanding role where you will lead and direct all activities of a cross‑functional Lifestyle Brand F&B Product Solutions Development team, including creating F&B solutions across Hilton's Lifestyle hotels. You will develop strategic solutions, betas, prototypes, and brand standards to support on‑property Food & Beverage programming and progressive F&B concepts to drive commercial success and recognition of Hilton Lifestyle brands while crafting value for owners.
Responsibilities- Evaluate and approve F&B concepts for regional suitability, target audience, and alignment with Brand Standards.
- Resolve strategic need to develop well‑defined bespoke F&B concepts for owners.
- Develop brand standards and deliver to both franchise and managed properties across the US.
- Guide property partners to Hilton's online Food & Beverage Portfolio of concepts, tools, and standard methodologies.
- Develop well‑defined Master Prototype F&B innovations for use as turnkey solutions by owners and operators and evaluate business opportunities for new and additional prototype concepts.
- Prepare and present detailed F&B concept briefs for review to internal partners initially and then to internal and external customers.
- Collaboratively work with Franchisees and senior partners to provide brand mentorship, support, and programs across regions and in the franchise estate to support goals and priorities.
- Collaboratively work with Lifestyle Brand Ops and senior partners to provide brand mentorship, support, and programming to support category wide goal and priorities.
- Facilitate the market entry of new Hilton Lifestyle brands and concepts, and provide brand guidance to owners, asset managers, and operators.
- Ensure that appropriate talent is identified to assemble and develop a cross‑functional team while leading that team to achieve strategic goals and performance using an Agile development methodology.
- Review Brand Standards for relevance in the market and develop updates in collaboration with respective Lifestyle Brand Heads, Brand Performance Support and F&B Operations.
- Lead projects, relationships, communications, and timelines with internal collaborators and third‑party vendors.
- Strategically contribute and lead FB Lifestyle Team.
- Direct the strategy and resourcing of Brand Food & Beverage programs, offerings, and activities across all brands Globally.
- Resolve working schedules and lead outcomes based on project deadlines and projects list.
- Lead all aspects of tracking and progress of Lifestyle Global F&B brand initiatives & programs underway, on hold, and in development.
- Identify brand relevant restaurant operators and concept partners and make recommendations as vital.
- Fifteen (15) years of overall professional experience.
- Ten (10) years of Corporate Food & Beverage experience in a similar or multi role.
- Five (5) to seven (7) years of demonstrated experience leading a team.
- Five (5) to seven (7) years of demonstrated experience leading stakeholder management.
- Sixty‑five percent (65%) travel time required.
- Master's Degree in Hospitality, Culinary, Hotel Management or Business Degree.
- Ten (10) plus years of progressive Corporate F&B experience.
- Demonstrated experience in Food & Beverage asset/prototype development and standards implementation.
Sixty‑five percent (65%) travel time required.
BenefitsHilton is proud to support the mental and physical wellbeing of all Team Members so they can thrive personally and professionally in a diverse and inclusive environment, thanks to our benefits such as the…
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