Content Strategy Lead; TEMP
Listed on 2026-03-07
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Business
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IT/Tech
Location: New York
About Us
We’rea professional services company at the intersection of marketing and technology, partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.
We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable data and insights,talentand audiences.
Role SummaryAs a Content Strategy Lead, you are accountable for the strategic direction and business outcomes of content strategy across a portfolio of enterprise clients. You define the content vision, shape multi-year roadmaps, and ensure content operates as a unified system that drives measurable growth.
Beyond delivery, you grow the practice: developing methodologies, mentoring strategists, building client relationships, and identifying expansion opportunities. You serve as the senior content voice in client and internal leadership forums, influencing how content strategy is positioned and sold.
This role requires strategic foresight, commercial acumen, and the ability to elevate content from a deliverable to a business driver. This is a temp-to-hire role and requires 2 days per week in the office.
What You'll DoStrategic Vision & Portfolio Leadership
• Define content vision and multi-year roadmaps for enterprise accounts, aligning to business transformation goals.
• Own content strategy outcomes across a portfolio ensuring consistency, quality, and strategic coherence.
• Assess client content maturity and architect the path from current state to future-state capabilities.
• Shape how content integrates with broader experience, brand, and technology strategies.
Methodology, Standards & Practice Development
• Develop and evolve content strategy methodologies, frameworks, and reusable assets for the practice.
• Establish quality standards and governance models that scale across clients and teams.
• Drive innovation in AI-enabled content operations defining where automation adds value and where human judgment is essential.
• Create thought leadership content and contribute to business development materials.
Client Advisory & Account Growth
• Serve as trusted advisor to senior client stakeholders (VP, C‑suite) shaping content as a business lever.
• Lead strategic conversations: uncover business objectives, identify content opportunities, build the case for investment.
• Identify and pursue account expansion opportunities new work streams, capabilities, or long‑term partnerships.
• Translate content strategy impact into business language: revenue, efficiency, risk reduction, customer value.
Cross‑Functional & Organizational Leadership
• Lead cross‑functional alignment across SEO, Brand, Technology, CX, and Analytics at the portfolio level.
• Represent content strategy in leadership forums influencing resourcing, prioritization, and go‑to‑market.
• Resolve escalations and navigate complex stakeholder dynamics across client organizations.
• Champion content strategy's value internally building understanding and demand for the discipline.
Team Development & Mentorship
• Mentor and develop content strategists building craft skills, strategic thinking, and client leadership capabilities.
• Provide senior review and quality assurance on high‑stakes deliverables.
• Shape staffing and resourcing decisions for content strategy engagements.
• Foster a culture of continuous learning, knowledge sharing, and craft excellence.
Measurement, Insights & Business Impact
• Define measurement frameworks that connect content performance to business outcomes.
• Build executive‑level narratives from data what's working, what's not, and where to invest.
• Use insights to inform strategic pivots and demonstrate ROI to client leadership.
- 10+ years in content strategy, with 3+ years leading portfolios or practices (enterprise/agency).
- Track record of growing client relationships…
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