Product Manager, Retention & Engagement

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

$ - $

At Etsy, we’re building the future of human-powered commerce. We bring together people from around the world, helping bring joy to the everyday for our buyers while supporting millions of independent small businesses in the process. As a marketplace with over 100 million product listings from almost every country in the world, Etsy is the only place where buyers can truly find anything they are looking for!

The Growth group is focused on getting more buyers to experience the joy of shopping on Etsy more often. We work across surfaces on Etsy to identify the highest impact opportunities for our buyers and sellers, partner closely with both the Marketing and the broader Product organization, and operate with a focus on solving valuable customer problems and an emphasis on rapid learning and agile development.

As the Staff Product Manager for Retention & Engagement, you will be responsible for the solutions communicating with millions of users via email, push, sms/rcs and future owned channels, guiding them in their shopping journeys, and inspiring them to return and shop on Etsy more often.

You’ll manage a dynamic and evolving portfolio, driving $B+ in impact, partnering closely with Marketing and Product leaders. You will:

• Guide the development of cutting-edge ML/AI to personalize every communication in emails, push & sms.
• Build discovery flywheels where onsite actions power smarter offsite experiences, and offsite engagement brings buyers back to meaningful discovery on Etsy.
• Design experiences that drive long-term value for users, connecting them with the millions of artisans and creators that make Etsy unique.
• Deepen our understanding of users, and find the perfect trends & products matching their interests and needs, blending human expertise and algorithms.

This is a full-time position reporting to the Senior Director of Product, Drive & Land Traffic. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. For candidates within commutable distance, Etsy requires in-office attendance once or twice per week depending on your proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team.

Learn more details about our work modes and workplace safety policies here.

• Drive the product strategy for our Retention & Engagement platform (email, push, sms) to deliver highly relevant and inspiring experiences to millions of Etsy users.
• Partner closely with Marketing, ML, Engineering, Product Design, Data Science, Research, to develop customer-centric solutions
• Leverage cutting-edge ML & automation to bring the stories of millions of sellers and their unique products to life.
• Set a clear vision, define meaningful goals, and identify the biggest opportunities based on a deep understanding of Etsy’s user needs.
• Build and maintain long-term product roadmaps aligned with Etsy’s broader Product and Marketing strategies.
• Foster a culture of rapid experimentation, learning through testing, and customer-centered innovation.
• Champion risk-taking, learning, and innovation, while always protecting the buyer experience and the business.
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time…