VP – Product

Overview

VP, Product

Location: Hybrid — New York, NY

Compensation: $220K — $260K + Equity

Seeking a VP of Product to own the entire product function—strategy, roadmap, organization building, and outcomes. This leader will professionalize product operations, establish scalable systems, and drive measurable impact through product‑led growth, retention, and expansion.

You will define what “self‑optimizing storefronts” means in ecommerce, build the team and processes to deliver it, and ensure product strategy translates into durable business outcomes. This role requires both strategic vision and hands‑on execution, reporting directly to the executive team.

• Product Strategy & Vision
  • Define and communicate a long‑term product vision aligned with company strategy.
  • Translate vision into a coherent roadmap balancing innovation, customer needs, and business priorities.
  • Ensure alignment across product teams with clear goals, success measures, and tradeoffs.
• Product Organization Leadership
  • Build and scale the product function, including hiring and developing PMs.
  • Establish planning cadence, decision frameworks, and accountability mechanisms.
  • Create systems and rituals that enable product excellence without bureaucracy.
• Product Management Execution
  • Lead the end‑to‑end lifecycle from roadmap definition to delivery and iteration.
  • Balance innovation and operational excellence, making tradeoffs between new capabilities and technical debt.
  • Establish clear product processes for prioritization, decision‑making, and definition of done.
• Market Positioning & Analytics
  • Own competitive positioning, pricing, and packaging strategies.
  • Conduct ongoing market research to understand trends and differentiation.
  • Define success metrics for every initiative and ensure product analytics inform decisions.
• Growth & Adoption
  • Drive product‑led growth through self‑serve loops, shareable features, and usage‑based expansion.
  • Ensure features are discoverable, understood, and adopted through in‑product communication.
  • Partner with Growth and Customer Success to identify signals of expansion or churn risk.
• Customer Empathy & Support Systems
  • Own customer feedback loops to ground features in real workflows and pain points.
  • Partner with Engineering and Success to ensure support systems meet SLAs and inform roadmap priorities.
• Cross‑Functional Partnership
  • Collaborate closely with Engineering, Success, Sales, and Marketing.
  • Align design and architecture with product strategy.
  • Connect product bets to measurable business outcomes such as retention, engagement depth, and net dollar retention.

Must‑Haves (100% required):

• 10+ years in Product, including senior leadership (Director/VP/Head of Product/CPO) at a B2B SaaS or ecommerce platform company.
• Experience building products for mid‑market buyers.
• Scaling startup experience from Series A through Series C/D.
• Proven track record improving net dollar retention and expansion revenue.
• Technical fluency with architectural tradeoffs, tech debt, and developer workflows.
• Strong design partnership experience with proven outcomes.
• Team‑building expertise; ability to attract and develop top PM talent.
• Collaborative, low‑ego leadership style.
• Hands‑on execution ability (PRDs, prototypes, detailed product decisions).
• Experience establishing product systems and processes in scaling environments.

• Experience in ecommerce/retail tech ecosystems.
• Background with experimentation/optimization platforms (A/B testing, personalization).
• History leading product at a design‑led company.

Focused on helping ecommerce brands optimize conversion and revenue through experimentation and product‑led growth. Trusted by thousands of merchants, the platform pairs powerful product capabilities with deep ecosystem partnerships and a success‑driven operating culture.

Skills:

a/b testing,product positioning,ecommerce,product management,product strategy