Senior Regional Accounts Manager - North Business Unit: Midwest​/MetroNY​/Northeast

Overview

The Vita Coco Company, founded in 2004, produces the leading brand of coconut water in the United States with a growing global presence. In 2021, the company became a publicly traded, Public Benefit Corporation, and in 2022 was certified as a B Corporation™, reinforcing a commitment to ethical, sustainable products that uplift communities and protect nature’s resources. Vita Coco is headquartered in New York City with international offices in London and Singapore.

The company is Nasdaq-listed under ticker symbol COCO.

The Sr. Regional Account Manager is responsible for developing and guiding regional accounts in the Convenience & Grocery Channels, achieving account profitability and sales targets, and serving as the liaison between Vita Coco, distributor partners, and Retail Accounts in the assigned Business Unit. This role spearheads Joint Business Plan collaboration with distributor partners on distribution opportunities, new product launches, and the promotional planning and activation of Vita Coco brand items for permanent planogram space and promotional displays.

The role is remote and geographically located in the North:
Metro NY/Northeast/Midwest portion of the U.S. and reports to the Vice President, North. This position may be based from any of the following states: ME, VT, NH, RI, MA, CT, NY, NJ, PA, WV, OH, MI, IN, IL, WI.

• Develop extensive relationships with distributor Directors and Regional Account Managers/Executives to secure Vita Coco brand inclusion in all selling initiatives with Regional Accounts.
• Develop and execute account-specific strategies to grow at both account and product-category levels.
• Develop account goals and business plans with retailers aligning with DSD regional account executives.
• Manage and cultivate programs to achieve case volume and dollar volume budgets.
• Develop and execute strategies with retailers to grow business opportunities, including new products, promotional planning, and merchandising.
• Provide tools and resources for regular reviews of business performance, promotion strategies, and planogram efficiencies to DSD partners.
• Recommend product program development and/or enhancements based on customer/consumer feedback.
• Forecast, budget, and track account revenues and costs.
• Participate in the development and implementation of the account's financial support program, business-building, and electronic/digital integration.
• Engage with Regional/Market buyers at national accounts to leverage local opportunities.
• Support Trade Shows.

• Bachelor’s degree is preferred.
• 5–7 years of professional sales experience working with DSD companies.
• Willingness to travel up to 50%.
• Proven ability to achieve sales, profitability, and budget goals.
• Strong skills in building and maintaining customer relationships.
• Ability to implement sales and marketing strategies effectively.
• Ability to monitor category performance versus plan and communicate accordingly.
• Understanding of trade spending effectiveness (promotional activity efficiency is preferred).
• Strong analytical, critical thinking, and problem-solving skills.
• Excellent presentation and written/verbal communication skills.
• Ability to lead internally and externally with DSD partners.
• People management and leadership capabilities.
• High-energy self-starter and collaborative team player with strong organization and planning skills.
• Proven ability to communicate cross-functionally within the company and with customers, including senior leaders.
• Business familiarity with North:
  Metro NY/Northeast/Midwest regional accounts.

A reasonable estimate of the current pay range for this position is $90,000 - $120,000 per year. The base pay actually offered may vary depending on geographic region, job-related knowledge, skills, and experience. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.

The Vita Coco Company is committed to equal employment opportunities. We comply with all federal, state, and local laws and regulations and strive to maintain a work environment free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by law.

This applies to all aspects of employment, including recruitment, hiring, placement, transfer, training, promotion, compensation, termination, and other terms and conditions of employment.