CRM Data Analyst

Overview

CRM Data Analyst role at Sotheby’s. The CRM Analytics Manager will be the go-to reporting and analytics partner for customer data within the Growth Marketing team, focusing on analysis to drive acquisition and retention of Sotheby’s customers.

About Sotheby’s Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate.

Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.

The Role This role exists to develop insightful analysis and communicate findings in a clear and compelling way to drive the acquisition and retention of Sotheby’s customers. The successful candidate will use their technical skills to analyze customer and transactional data, find opportunities to segment and personalize, and to test the effectiveness of these opportunities for global roll out. The CRM Analytics Manager will be the go-to reporting and analytics partner for the customer data within the Growth Marketing team.

You will be responsible for and own a diverse set of reporting, health, and analytics needs across email, CRM, the CDP, and all components of customer marketing data. You will be responsible for understanding campaign performance, customer segmentation, customer engagement and growth by analyzing, measuring, and recommending actionable solutions. You must be comfortable with SQL and pulling and cleansing raw data in order to perform your analysis.

Responsibilities will incorporate KPI reporting, a/b testing design and analysis, customer segmentation, lift modeling, data modeling, dash boarding, and tooling - to discover strategic insights and guide decision making.

Responsibilities

• Develop and execute a comprehensive email health and analytics model and strategy that aligns with overall marketing objectives and business goals
• Work closely with our Email Service Provider (ESP), and our internal customer experience & data team to ensure the availability, quality, and accessibility of data required for email reporting and analytics
• Extract actionable insights from complex email data sets
• Drive A/B and multivariate testing initiatives to optimize email content, subject lines, send times, and other key elements and implement advanced testing methodologies
• Collaborate with the marketing team to develop sophisticated, targeted email lists based on customer behavior, customer segments, demographics, and preferences
• Implement advanced segmentation strategies
• Provide senior Marketing leadership and other key stakeholders with reporting and insights
• Proactively identify trends and business opportunities by bringing insight through detailed reporting and analysis which will allow for informed strategy and business development
• Build customer views to understand the impact of Marketing on customers across all stages of the buying lifecycle including New User Acquisition, Engagement/Retention, and Reactivation and the role of each marketing channel throughout the customer journey
• Building & maintaining strong working relationships across departments or teams based on trust and mutual respect
• Communicating technical material with clear data visualization and compelling narrative to a range of audiences to provide insight into the factors impacting business performance

Qualifications

• Bachelor’s degree in business, finance, accounting, statistics, or related field and 4 years  experience in data analytics or related field
• Proficient at navigating cross functional efforts and influencing Product, Finance, Business Operations and Engineering
• A balance of analytical skills as well as strong organization…