Director of Sales, Pine NYC

Overview

About Kasa Kasa is the leading tech-enabled hotel and apartment hotel brand and manager. Kasa has built a hospitality operating system that fundamentally improves the profitability of hospitality assets while delivering a high quality, digitally forward experience to guests. We partner with owners of multifamily and boutique hospitality properties to deliver stylish, professionally managed accommodations to business and leisure travelers alike.

We took the best that hotels and short-term rentals had to offer and created a new class of hospitality that is well-priced, reliable, and offers a large selection of great locations. Unlike traditional hotel operators, we prioritize automation, AI-driven pricing, and data-driven decision-making to optimize revenue and improve guest experiences.

Location: This is a full-time, on-site position based at Mint House at 70 Pine by Kasa.

Kasa offers flexible accommodations for guests in dozens of markets nationwide. We partner with multifamily and hospitality property owners to offer various unit types in our portfolio, including short-term rental apartments and traditional hotel rooms across price and luxury tiers. The Director of Sales will report to the Director, Sales at Kasa and lead the Market Sales Manager, in a highly collaborative, performance-driven environment.

This leader will architect, adapt, and optimize the end-to-end sales motion for a boutique hotel context, with a special focus on creative process design, high-impact partnerships, and profitable growth across segments.

This role is centered on Mint House at 70 Pine by Kasa as the core property, with direct accountability for shaping its commercial strategy and voice in the New York City market. Beyond 70 Pine, the Director of Sales will influence how Kasa as an organization leverages our technology, data, and distribution to become the premier group and corporate stay option for clients across our portfolio.

Like any role at a fast-paced start-up, there is no 'typical day', but you will be responsible for owning the sales strategy and execution plan for Mint House at 70 Pine by Kasa in a defined area, targeting all market segments including leisure travel, corporate preferred, Business Transient (BT), groups, and SMERF. You will set clear goals, build scalable playbooks, and enable the team to outperform through coaching, systems thinking, and experimentation.

An exciting part of this role is leading the way in how corporate and group travelers view the flexible accommodations space—positioning our boutique product as a distinctive, trusted choice.

If you are energized by building and evolving sales engines, leading teams, and shaping market perception for an innovative hospitality brand—this is the role for you!

We're building a tech-enabled global hospitality brand that unleashes the potential of livable space. Hospitality is at the core of who we are, and we are committed to providing our teams the same care we give our guests, neighbors, and partners.

• Metrics-Minded: Translates portfolio-level revenue targets into segment, channel, and territory plans; establishes weekly operating rhythms and dashboards to exceed goals
• Revenue Driver: Identifies and unlocks new revenue streams through creative packaging, partnerships, and account strategies; balances mix to optimize ADR, occupancy, and contribution margin
• Process Architect: Designs and iterates sales processes tailored to a boutique hotel environment—from prospecting to contracting—leveraging enablement, automations, and tight handoffs with Revenue Management and Operations
• Change Leader: Thrives in ambiguity, tests hypotheses quickly, and scales what works; brings the team along with clear narratives, feedback loops, and continuous improvement mindsets
• Team Builder: Has direct influence over team composition, headcount planning, role design, and hiring; develops sellers and leaders through coaching, feedback, and clear success profiles
• Deal Strategist: Coaches the team on complex, multi-stakeholder negotiations; sets guardrails, pricing strategies, and approval…