Senior Marketing Manager, Private Capital - NY

Job Overview

Oliver Wyman’s Private Capital practice supports private equity firms, principal investors, and their portfolio companies across the full investment lifecycle. We are seeking a Senior Manager to lead marketing strategy and activations that showcase the practice’s capabilities in buy-side due diligence, post-transaction value creation, commercial diligence, carve-outs and integrations, and portfolio acceleration. This role requires translating these technical strengths into clear market narratives, driving demand through targeted programs, and enabling partners to win and deliver high-impact engagements.

• Strategic Marketing Projects
  • Lead the strategy and execution of practice-wide marketing initiatives that highlight Oliver Wyman’s end-to-end capabilities.
  • Develop channel-specific plans (digital, events, PR, client programs) that position the practice as a partner for both transaction support and long-term portfolio value creation; manage campaigns from concept through measurement.
  • Support the creation and launch of flagship thought leadership (market insights, POVs, diligence findings) that reinforce the firm’s differentiated approach to driving returns.
• Engagement & Enablement
  • Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools tailored to Private Equity.
  • Partner with Marketing Operations on governance, CRM integration, and processes to improve visibility into deal-oriented demand and client engagement.
  • Apply data-driven and AI-enabled methods to surface high-value account targets, personalize content, and accelerate lead conversion.
• Delivery & Team Leadership
  • Manage day-to-day execution of priority initiatives; own budgets, vendor scopes, and quality control for campaigns that support diligence, fundraising enablement, and portfolio programs.
  • Coach and mentor junior marketing activation staff.
  • Manage external agencies and specialist vendors (research, data providers, event partners) to ensure deliverables meet technical and industry standards.
• Measurement & Insights
  • Define KPIs and measurement frameworks tied to Private Capital outcomes.
  • Track campaign performance and provide concise insights and recommendations to practice leadership.
  • Use client and market insights to refine messaging and identify new service expansion opportunities.

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). Advanced degree or certificates in finance, private equity, or analytics are a plus.
• 7–10+ years’ experience in B2B marketing/communications, ideally with private equity, principal investors, asset management, or financial services experience.
• Familiarity with the private investment lifecycle: buy-side diligence, post-transaction value creation, carve-outs and integrations, and portfolio acceleration programs.
• Demonstrated ability to translate technical consulting capabilities into market-facing propositions and repeatable go-to-market programs.
• Proven stakeholder management and executive presence with experience working alongside partners, investment teams, and client executives.
• Experience mentoring junior staff and coordinating cross-functional teams.
• Comfortable with analytics: setting KPIs, building measurement frameworks, and reporting insights. Proficient with Microsoft Office and familiar with marketing automation, CMS, analytics platforms, CRM tools, and project tools (e.g., ). Interest/experience in AI-enabled marketing tools is desirable.
• Willingness to travel as required.
• Strategic mindset:
  Crafts clear strategies that position the practice as a partner across the investment lifecycle.
• Execution bias:
  Delivers technically credible, high-quality campaigns on time and on budget.
• Influencing & communication:
  Confidently presents technical and commercial narratives to partners and clients, securing buy-in.
• Coaching & delegation:
  Builds team capability and ensures accountability in delivering sector-specific programs.
• Cross-functional collaboration:
  
  Aligns global stakeholders, including partners, BD, and product teams, to capture deal-focused opportunities.

The applicable base…