Senior Associate, New Business

Overview

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists.

If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years.

Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

This new role offers a unique opportunity to determine the next big growth lever for Harry’s and Flamingo brands reaching new customers through innovation.

As a Senior Associate in our Upstream Innovation team, you will play a crucial role in the testing and iterative development of new direct-to-consumer products. Reporting to the Growth Lead, responsible for new product incubation, you will assist in managing the rapid testing and launch processes, utilizing direct response advertising to fine-tune product messaging and evaluate market response. Your contributions will be key in driving our strategy to discover and scale new growth areas, aiming to hit significant revenue targets.

This role demands a proactive and analytical approach, with a focus on learning and adapting quickly in a fast-paced environment. If you have a passion for product innovation and a track record of delivering results, we encourage you to apply.

• Work across insights and product teams to understand consumer sentiment and product benefits, and translate these into distinct creative ad campaign territories for testing
• Quickly test and iterate on new creative campaigns to collect insights on new product offerings, and quickly evolve campaign messaging to test hypotheses from observed results
• Build and deliver on a testing and learning plan, staying within budgets and timeline, and reporting on results and learnings for stakeholders throughout the process
• Provide key input into GTM strategy for new products, particularly on the model for profitable customer growth for new product offerings
• Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics
• Develop a learning plan of testable hypotheses to improve efficiency of ad spend
• Project manage creative development cycles with designers and copywriters to produce high-performing ads & landing page experiences
• Conduct in-depth channel analyses, draw actionable insights from data, and share with the team
• Compile industry research, competitive landscape information, information about new tools, and produce recommendations for how we can take advantage of these things
• Manage relationships with external partners as well as internal teams at Harry’s including Creative, Product, Cx, Brand, S&OP, Insights, Analytics, and others

• Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions
• Intensely data-driven in your approach to solving problems, with a persistent desire to analyze, understand, and take action
• Highly self-motivated and self-directed in…