Product Marketing Manager

Responsibilities

• Create and maintain personas, messaging frameworks, value propositions, and competitive positioning that clarify who we sell to, what we say, and how we win
• Translate product capabilities into clear customer benefits grounded in real-world use cases
• Write and produce website pages, product explainers, one-pagers, pitch decks, and other sales collateral
• Partner with Sales to refine talk tracks, objection handling, and customer-facing narratives
• Build internal enablement materials for product launches, new features, and strategic updates
• Support cross-functional teams with concise, accurate resource documents.
• Conduct user interviews, win/loss analysis, competitive research, and market landscape assessments
• Turn findings into actionable recommendations for product positioning, differentiation, and feature prioritization

• 3+ years in product marketing at a B2B SaaS or tech company
• Proven experience creating messaging frameworks, personas, or product-centric content
• Strong writing portfolio across website pages, sales collateral, product explainers, or long-form content
• Experience partnering with Sales and Product to drive alignment and clarity
• Comfort conducting research and synthesizing insights into structured recommendations

• Bonus:
  Experience in commercial real estate, construction tech, or complex B2B categories