Lippincott - Associate, Brand Strategy

As part of the Brand Strategy team at Lippincott, you will play an integral role in solving complex brand challenges for ambitious companies, partnering with teams across the firm to create and bring solutions to life through strategy, experience, marketing, and design. You will apply analytical and creative thinking in everything you do to tackle transformative initiatives for clients. Get ready to consult globally across industries on a range of branding challenges, including brand positioning, messaging, brand architecture, naming, and marketing and customer strategy.

As an Associate
, you will be responsible for clear and rigorous evaluations of client situations that inform compelling strategic solutions. You will be viewed as an authority on research findings and implications, with the team looking to you for create hypotheses and recommendations—varying from breakthrough big brand ideas to elegant architecture models and more. You will also lead as a people and work plan manager, driving the team’s content creation.

You’ll often own individual work-streams of the project and be the bridge shaping input from adjacent practice areas (e.g., design, experience) to help solve the core strategic branding problem.

• Distill insights from diverse inputs (e.g., client documents, research, best practices, market trends) to frame the situation and identify preliminary brand opportunities
• Manage day‑to‑day project work plans and adjust to shifting client demands
• Coordinate development of client presentations and flow
• Collaborate with designers and experience strategists to shape multi‑disciplinary solutions to the challenge at hand
• Motivate, develop and guide junior staff
• Quickly pick up skills and knowledge in new areas of branding in order to advise on client challenges holistically
• Be a key point‑person with clients and other stakeholders and own the team’s expertise on key topics
• Present to both internal case teams and external client teams, and facilitate workshops
• Conduct in-depth interviews with client leadership and customers

• At least 5 years full‑time experience in consulting, business strategy, brand strategy, brand management or planning
• MBA or equivalent welcomed, but not necessary
• Outstanding writing, communications and interpersonal skills (incl. PowerPoint)
• Willingness to roll up your sleeves and push the thinking to solve challenges that extend the scope of brand into experience and marketing
• Ability to connect the dots between deep business understanding and brand implications
• Passionate about thriving in a collaborative team environment that leverages both junior and senior team members
• Comfort with ambiguity, and the ability to bring a structured problem‑solving approach to open‑ended directions or changes in priorities
• An appetite for learning and tackling challenging topics across a diverse range of clients/industries
• Openness to travel

About Lippincott
Lippincott is a global brand, marketing and experience consultancy committed to helping companies address their most complex brand challenges. Identifying fresh opportunities and realizing brand possibilities is our specialty. Since 1943, Lippincott has produced lasting, transformative impact for clients across a range of sectors. As part of the Oliver Wyman group, Lippincott brings high‑caliber industry and operational insights into our work, blending a management consultancy’s strategic rigor with a proven legacy of design and creativity.

The applicable base pay for this role is $115,000 - $150,000.
We are excited to offer a competitive total rewards package which includes health benefits, 401K savings as well as employee assistance programs.

Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace that we are all proud to be a part of.

Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses:
Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective.