Marketplace Analyst

The Marketplace Analyst plays a critical role in optimizing the performance, visibility, and profitability of , Inc.’s marketplace channels. This role supports the Marketplace, eCommerce, and Digital Marketing teams by delivering data-driven insights, monitoring marketplace health, and identifying opportunities to grow revenue across key third‑party platforms.

The ideal candidate is highly analytical, detail-oriented, and comfortable working with large datasets, dashboards, and cross‑functional teams in a fast‑paced retail environment.

• Monitor daily performance across marketplaces (e.g., Amazon, Door Dash, Walmart), tracking KPIs such as sales, conversion, traffic, pricing, profitability, and on‑time delivery.
• Analyze trends to identify growth opportunities and operational risks across brands and platforms.
• Build and maintain performance dashboards (Tableau, Power BI, Looker, or similar).
• Conduct SKU‑level, brand‑level, and channel‑level performance deep dives to support merchandising and marketing decisions.

• Conduct competitive benchmarking across platforms (pricing, ratings, reviews, assortment, delivery fees, placement).
• Provide category insights to inform marketplace strategy and identify industry trends affecting floral, gourmet gifting, and perishable product categories.

• Track marketplace operational metrics such as cancellation rates, on‑time delivery, defect rates, and customer satisfaction scores.
• Alert cross‑functional teams to emerging risks or SLA compliance issues.
• Support root‑cause analysis for performance disruptions (e.g., fulfillment failures, listing suppress ions, algorithm changes).

• Support dynamic pricing analysis to maintain competitiveness while protecting margin across perishable and non‑perishable inventory.
• Evaluate fee structures, ad spend efficiency, and promotions to ensure healthy contribution profit.
• Assist with modeling financial impact for assortment or pricing changes.

• Partner with Marketplace Managers, Merchandising, Finance, Supply Chain, Customer Experience, and Digital Marketing to deliver insights that drive channel strategy.
• Prepare performance updates and insights for weekly business reviews, leadership meetings, and brand teams.

The expected salary range for this position is $85,000 – $95,000 annually. The actual compensation will be determined by experience and other factors permitted by the law.

To ensure that we remain an employer of choice, we offer comprehensive and competitive health, wellness, and other benefits to regular and full‑time team members. Benefits vary by location, average hours, and time with the company.

Benefits for this location include*:

• Medical, dental, vision, life and disability insurance for the associate and family (if applicable)
• Flexible Spending Account
• Health Savings Account
• 401k retirement program
• Mental health resources/ Employee Assistance Program
• 80 hours of paid vacation time (accrued on an hourly basis)
• 9 paid holidays
• 30% employee discount across our family of brands
• Potential eligibility for annual merit‑based wage increase, if applicable

* Exact benefit terms, conditions and eligibility requirements are governed by official plan documents and are subject to applicable law. In addition, the Company reserves the right to change the terms and conditions and to terminate these and other plans and programs at any time.

• Bachelor’s degree in Business, Analytics, Economics, Marketing, or a related field.
• 1–3+ years of experience in marketplace, eCommerce, digital merchandising, or retail analytics.
• Hands‑on experience working with marketplace platforms (Amazon, Walmart, Door Dash, Instacart) is a plus.

• Strong analytical skills with proficiency in Excel/Sheets.
• Experience with data visualization tools (Tableau, Power BI, Looker, or similar).
• Ability to work with large datasets; knowledge of SQL or APIs is beneficial.
• Comfortable identifying trends, diagnosing issues, and turning data into actionable insights.

• Exceptional attention to detail and accuracy.
• Strong organizational and time‑management skills.
• Ability to thrive in a fast‑paced, seasonal retail environment.
• Clear communicator who can present insights to both technical and non‑technical partners.
• Collaborative mindset and ability to work cross‑functionally across multiple brands and teams.

• Experience in floral, food, gifting, or other perishable product categories.
• Understanding of marketplace algorithms, search optimization, and fulfillment performance metrics.
• Background in A/B testing, profitability analysis, or promotional performance review.