Marketing Specialist

Title:

Marketing Specialist

Department:
Marketing

Role Type:
Full-time

Location:

New York, NY (Hybrid)

Anchin is a New York City based Certified Public Accounting and Consulting firm with a Long Island and Florida presence that provides expert financial advisory services to companies across a diverse range of industries. We offer a full range of integrated accounting, consulting and business management services from tax planning and audits to the most detailed analysis of acquisitions and financial restructuring.

Anchin is consistently recognized as one of the “Best of the Best” accounting firms in the country, a Best Place to Work in New York City and New York State, and a Best Accounting Firm to Work For Nationwide.

As a Marketing Specialist at Anchin, you will play a key role in driving the firm’s marketing initiatives and supporting strategic growth objectives. This position requires a proactive, detail-oriented professional who can manage complex projects, collaborate with leadership, and deliver impactful marketing solutions. You will work closely with firm management and industry teams to develop and execute innovative marketing strategies that enhance brand visibility and support business development.

• Partner with marketing managers and firm leadership to design and implement targeted marketing campaigns that align with business goals and industry priorities.
• Create compelling marketing communications, including presentations, articles, social media content, website updates, surveys, webinars, media relations, and collateral that position the firm as an industry leader.
• Collaborate on proposal development, client targeting strategies, and market research to drive new business opportunities.
• Lead the planning and execution of high-impact events, including pre-event logistics, registrations, onsite support (primarily NYC-based), and post-event analysis to maximize ROI.
• Conduct in-depth research on industry trends, competitors, and prospective clients to inform marketing strategies and business development efforts.
• Utilize CRM tools to track engagement, monitor pipelines, and analyze campaign performance for continuous improvement.
• Work with internal teams and external vendors to execute firm-wide initiatives that reinforce brand culture and client engagement.
• Provide guidance and training to junior team members and interns, fostering professional growth and knowledge sharing.

• Bachelor’s degree (BA/BS) required or equivalent experience.

• 3–5 years of marketing experience, preferably in professional services (accounting, law, consulting, financial services, or architecture/engineering).
• Proven ability to develop and execute strategic marketing campaigns and business development initiatives.
• Strong writing, communication, and research skills with a focus on creating persuasive and engaging content.
• Advanced proficiency in MS Word, Excel, PowerPoint, and creative tools such as Canva or similar platforms.
• Experience managing multiple projects in a fast-paced, deadline-driven environment.
• Social media expertise and familiarity with emerging trends in digital marketing.
• Knowledge of CRM systems and proposal development software preferred.
• Ability to analyze marketing performance metrics and provide actionable insights.

• Competitive annual salary in the range of $75,000-$90,000 based on individual’s experience level.

Anchin provides comprehensive benefits, which you can view here
.

• Accountability:
  Follows through on commitments, does what you say you will do, even requiring some personal sacrifice.
• Communicates Effectively:
  Delivers messages in a clear and concise manner, listens attentively.
• Strong Interpersonal
  
  Skills:
  
  Relates comfortably to all levels of people, both internally and externally.
• Nimble Learner:
  Learns quickly when facing new situations, willingly takes on the challenge of unfamiliar tasks.
• Technical Proficiency:
  Deals with technical issues comfortably and can complete work at a high level of proficiency.
• Being Resilient:
  Shows confidence under pressure, maintains a positive attitude despite adversity.
• Action Oriented:
  Proactively seeks out new and challenging work.
• Trustworthiness:
  Keeps confidences and develops a reputation for being honest and ethical.

Anchin is an equal opportunity employer who agrees not to discriminate against any employee or job applicant irrespective of race, color, creed, alienage, religion, sex, national origin, age, disability, gender (including gender identity), marital status, sexual orientation, citizenship, or any other characteristic protected by law. Anchin is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

To request reasonable accommodation, contact Anchin Recruitment Team at