Senior Manager, Strategic Initiatives

Senior Manager, Strategic Initiatives – Dow Jones

Support the development of new revenue‑generating initiatives across WSJ and help instill an integrated marketing strategy to the user funnel. Works closely with the Director, WSJ Marketing & Subscription Strategy to shape business cases and ensure alignment across stakeholders as new strategic initiatives move from idea to reality.

• Support early‑stage ideation and prioritization of new subscription verticals, product extensions, and marketplace concepts.
• Collaborate with Consumer Insights to gather and synthesize research that informs business opportunity assessment.
• Conduct light market scans, competitor analysis, and audience profiling to support decision‑making.
• Help build initial business cases for new concepts, including audience sizing, value proposition framing, and KPI definition.
• Assist in coordinating pilot launches in partnership with Product, Editorial, and Marketing teams.
• Liaise with cross‑functional teams to ensure requirements are captured and deliverables are met.
• Help prepare materials for leadership presentations, roadmap reviews, and go/no‑go decision points.
• Support cross‑functional development and implementation of integrated marketing strategies in partnership with Manager, Go‑to‑Market.
• Develop and maintain structured documentation for each initiative, including briefs, tracking templates, and recaps.
• Contribute to the development of playbooks and repeatable workflows for innovation testing and scaling.

• 10 years of experience in business strategy, product support, or consumer insights.
• Strong organizational skills and ability to manage multiple work streams.
• Comfortable working cross‑functionally and communicating across disciplines.
• Analytical mindset with curiosity about new business models and product opportunities.
• Confident writer and presenter who can synthesize inputs into concise outputs.
• Experience in subscriptions, consumer media, or digital products a plus.

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Business Area:
Dow Jones - Marketing

Job Category:
Marketing & Product Management

Reasonable accommodation:
Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process.

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