Senior Product Marketing Manager, Banking

Overview

WHAT IS BOX?

Box is the world's leader in Intelligent Content Management. We are trusted by more than 115K organizations worldwide, including nearly 70% of the Fortune 500 and leaders across regulated industries, to protect data, fuel collaboration, and power critical workflows with secure, enterprise AI.

By joining Box, you will have the opportunity to continue driving our platform forward. Content powers how we work across contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower customers to transform workflows. With the combination of AI and enterprise content, Box enables a massive shift in how the world works together.

Founded in 2005, Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia.

Our products solve customers’ significant business problems. Today, more than 1,500 banking institutions trust Box to handle their sensitive data, power critical workflows, and deliver enterprise AI  are looking for a world-class B2B product marketer with subject matter expertise in financial services and banking. The ideal candidate will own the full spectrum of product marketing activities, including industry positioning, messaging, content development, and integrated go-to-market planning to transform how financial organizations work with their content.

This role reports to the Head of Solutions Marketing and operates at the intersection of product, sales, marketing, business development and customer success.

Things that bring out the best in you as a PMM include partnering with product to understand strategy and develop deep messaging for banking; collaborating with marketing to create cohesive programs and content; enabling sales and customer success to engage with customers despite competitive pressures; and contributing to a strong, inclusive company culture where everyone can bring their whole self to work.

• Work closely with field sales, inside sales, marketing, professional services and others on messaging and target marketing.
• Work across the marketing team to provide content for website, collateral, PR, media and industry analyst briefings, trade shows, online marketing, customer stories, etc.
• Identify and represent the company at various speaking engagements, conferences, press interviews, industry analyst briefings, etc.
• Deliver sales training and enablement to internal teams and external partners.
• Develop sales tools such as sales kits, ROI analyses, qualification guides and messaging guides to enhance sales effectiveness.
• Partner with account teams in specific sales situations where your expertise adds value to the customer.
• Build expertise on Box's product portfolio and align features with the banking space. Partner with technical PMMs to iterate on messaging for financial institutions.
• Develop and execute the content strategy for external marketing channels (blog posts, e-books, presentations, 1-pagers, thought leadership, events) as well as for sales and customer success enablement (outbound plays, battle cards, pitch decks, webpages, call scripts, email templates) to drive pipeline creation and acceleration, in partnership with campaign and field marketing leads.
• Be a subject matter expert for banking and partner across marketing, sales, customer success, product teams, and with customers to understand challenges, use cases, and drive business results.

• 6+ years of experience in B2B SaaS product marketing, with focus on one or more of these financial services segments: commercial or retail banking, wealth management, or capital markets.
• Excellent written and spoken communication/presentation skills, including ability to create effective presentations.
• A dynamic storyteller with a strong point-of-view on AI and financial services, with expertise in messaging, positioning, GTM and content strategies, and sales enablement materials for the banking sectors.
• SaaS B2B experience; strong understanding of the sales process, user and buyer persona needs, and what financial services sellers need…