Associate, Special Markets & Partner Activation

Vestwell is the financial technology company powering the new savings economy. The New York City-based fintech platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and nearly 1.5 Million active savers, with over $30 billion in assets saved across all 50 United States.

Vestwell offers a range of products, including workplace-delivered retirement plans, employer-offered student loan repayment benefits, and various savings accounts for education, emergencies, and individuals with disabilities.

Vestwell's platform serves a diverse clientele, including financial advisers, employers, third‑party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more,

The Partner Activation Associate will be responsible for owning the operational setup and coordination of new partnerships across National Sales, TPA, and Special Markets channels. Reporting to our VP of National Sales, this role ensures that partnership launches are executed seamlessly and efficiently.

The Partner Activation Associate will support sales representatives by coordinating directly with operational teams—including Sales Ops, Deal Desk, Rev Ops, Billing, Investment Operations, and others—so that senior sales leaders can remain focused on driving new sales and managing client relationships.

The Associate will also assist with managing and organizing the partnership pipeline, hosting regular review calls to ensure visibility, accountability, and alignment across all internal teams involved in partnership execution.

• Maintain and organize the partnership pipeline to ensure visibility, timely execution, and cross-team alignment
• Host monthly partnership review calls to review pipeline status, priorities, and upcoming launches with internal stakeholders
• Coordinate with cross-functional teams—including Sales Ops, Deal Desk, Rev Ops, Investment Ops, Billing, and others—to execute the setup of new partnerships
• Serve as the internal project manager for partnerships that fall outside the scope of the Project Management team
• Support sales representatives by handling operational setup and administrative coordination, reducing the need for senior leaders to engage in internal calls
• Ensure all operational dependencies are completed and tracked for a seamless partner onboarding experience
• Work across a wide range of partnership types, including:
• Regional bank and payroll partnerships (e.g., Nicolet)
• TPAs
• Regional broker‑dealers
• Block plan conversions
• MEAPs and other special market deals

The Necessities

• Highly motivated early‑career professional; prior project management or operations experience a plus but not required
• Bachelor’s degree or equivalent; recent graduates encouraged to apply
• Strong organizational skills and ability to manage multiple work streams simultaneously
• Familiarity with Salesforce and/or Asana a plus
• Excellent communication and coordination skills, with the ability to manage multiple stakeholders across functions
• Detail‑oriented self‑starter with a proactive mindset and problem‑solving ability
• Interest in financial services and partnerships preferred, but industry background is not required.

This role will be based in our New York, NY office and will be part of Vestwell's hybrid in‑office operation.

The expected base salary range for this position is $65K - $75K base. This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company. Please note that salary bands are based on New York and other similar metro areas and may differ based on where the role is ultimately hired.

We’re an innovative, high‑growth company, with lots of exciting milestones ahead. We value health and wellness at Vestwell and in addition to a dedicated Employee Wellbeing Committee, we offer competitive health coverage and generous vacation offering. We have adopted a hybrid office policy, but all employees are welcome at our bright, comfortable office with many workspace options in…