Senior Manager, Demand Generation and Performance Marketing - Factor Business; B2B

Senior Manager, Performance Marketing – Factor for Business (B2B)

Factor for Business is a fast‑growing channel offering chef‑crafted, dietitian‑designed meals to companies. Reporting to the Head of Factor for Business, you will be the first B2B marketing hire and a pivotal member of a lean, cross‑functional team building a key growth engine for Factor.

• Build the B2B marketing engine: develop and execute multi‑channel paid acquisition strategies (Linked In, Google Ads), email nurture campaigns, referral program, and conversion‑focused landing pages from scratch.
• Own two distinct funnels:
  • Self‑Service Conversion – drive new customer sign‑ups through an automated, self‑service flow.
  • Lead Generation – generate a pipeline of qualified leads (MQLs) for the Commercial Manager to close.
• Manage the performance marketing budget and optimize all campaigns for key B2B metrics (CPL, CAC, ROAS).
• Drive optimization: continuously test and optimize ad copy, creative, landing pages, and email nurture flows to improve conversion rates.
• Track and report: monitor and report on key performance metrics for the entire funnel, providing clear insights and recommendations to leadership.
• Partner with the team: work closely with the Business Development Manager to ensure a seamless MQL‑to‑SQL handoff and with the Customer Experience Manager to ensure the self‑service flow is effective.
• Leverage Hub Spot: build and manage all lead nurture workflows, campaign tracking, and reporting within our CRM.

• A builder and problem‑solver: thrive in ambiguity and have a proven track record of creating marketing engines from scratch.
• A doer with a bias toward action: hands‑on and can move quickly from strategy to execution.
• Data‑driven and analytical: obsessed with metrics and use quantitative insights to make decisions and drive improvement.
• An owner: take full accountability for the marketing pipeline and approach challenges with a solution‑first mindset.

• 5‑7 years of hands‑on experience in performance marketing, preferably in a high‑growth startup with B2B and e‑commerce/DTC experience.
• Proven track record of building and scaling paid acquisition channels (Linked In, SEM) and email marketing automation.
• Deep, expert‑level experience with marketing automation and CRM platforms (Hub Spot preferred).
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication skills and ability to work cross‑functionally with sales and leadership.
• Bonus: experience in food, wellness, or B2B perks industries.

• Competitive hourly rate, 401(k) company match that vests immediately, and team bonus opportunities.
• Generous PTO and flexible attendance policy.
• Comprehensive health, dental, and vision benefits with $0 monthly cost effective from day one.
• Up to 85% discount on Hello Fresh‑style meal plans.
• Access to Employee Resource Groups open to all employees (BIPOC, women, veterans, parents, LGBTQ+).
• Inclusive, collaborative, dynamic work environment in a fast‑paced, mission‑driven company disrupting the traditional food supply chain.

New York, NY – $130,400–$152,150 USD per year. This job description is intended to provide a general overview of the responsibilities. Factor reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed.