Business Planning Sr. Manager, RLE NA

Company Description

Ralph Lauren Corporation (NYSE:

RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

The Business Planning Sr. Manager - E‑Commerce supports financial and business planning strategies for the digital commerce channel, leveraging advanced analytics, forecasting, and strategic insights to drive growth and profitability. Reporting to the Lead of Business Planning for RLE North America, this senior leader partners with executive stakeholders to develop annual plans, forecast performance based on evolving strategies and market dynamics, and implement scalable processes that ensure financial predictability and operational excellence.

This role is pivotal in shaping the future of the e‑commerce business, acting as a strategic liaison across cross‑functional teams to align financial objectives with broader business initiatives.

• Strategic Leadership:
  Supports the development and execution of financial planning strategies for the e‑commerce business, ensuring alignment with corporate objectives.
• Analytics & Forecasting:
  Performs scenario planning, ROI analysis, regression modeling, and benchmarking to optimize online performance.
• Performance Reporting:
  Oversees the delivery of accurate and timely reporting (daily, weekly, monthly) to inform executive decision‑making and strategic planning.
• Risk & Opportunity Analysis:
  Evaluates promotional and site interventions, identifies risks, and uncovers opportunities to accelerate growth.
• Financial Alignment:
  Ensures reconciliation of product plans and forecasts with e‑commerce sales targets and KPIs.
• Process Optimization:
  Drives the creation and maintenance of cross‑functional processes for annual budgets, monthly forecasts, and weekly business reviews.
• Inventory & Fulfillment Planning:
  Manages pre‑season and in‑season financial forecasts, including inventory planning for fulfillment centers and digital channels.
• KPI Development:
  Defines KPIs, analyzes performance, and communicates insights to cross‑functional teams to drive customer‑centric experiences and dynamic content strategies.

• Proven experience in senior‑level financial or business planning roles
• Strong strategic planning skills with expertise in e‑commerce metrics (Sales, Gross Margin, Inventory, Conversion Rate, Gross Profit)
• Ability to identify trends, isolate causal factors, and apply insights to future forecasts with actionable recommendations
• Skilled in building analytical tools and models that support dynamic forecasting and scenario analysis
• Exceptional leadership and cross‑functional collaboration skills
• Excellent communication skills, both written and verbal
• Highly adaptable and comfortable managing multiple priorities in a fast‑paced digital environment
• Advanced proficiency in MS Office applications;
  Excel expertise required
• Experience with Enterprise Planning systems and e‑commerce platforms a plus
• Comfortable querying databases and synthesizing data from multiple sources
• Bachelor's degree or equivalent experience, preferred