Director of Commercial Strategy & Go-To-Market

Director of Commercial Strategy & Go-To-Market

New York, NY

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on You Tube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.

At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

As the Director of Commercial Strategy & Go-To-Market at MrBeast, you are the Infrastructure Architect and Single Source of Truth (SSOT) for Partner Solutions. Your mandate is to bring order to creative chaos - standardizing the Art of the Possible into scalable, sellable assets.

You own the commercial engine end-to-end: from building self-service sales tools and maintaining inventory visibility to leading research, external marketing, and GTM strategy. You ensure Sales has the weapons to win and Strategy has the data to prove it.

This is a highly cross-functional, systems-driven role for a builder who thrives at the intersection of creativity, data, and execution.

This role is preferably based in New York, NY
, operating in a hybrid in‑office model. A fully remote option is available, with the expectation of periodic travel to New York and North Carolina (up to once per month) to support cross‑functional collaboration, key planning moments, and major launches.

• Audit, design, and enforce standardized workflows that track all Partner Solutions activity
• Own and maintain the Single Source of Truth, ensuring assets never live in silos
• Identify and automate manual workflows (e.g., data entry, asset tagging) using tools like  automations, Zapier, or custom scripts
• Automate intake and collection of inputs from Sales, Brand Strategists, and Activation Leads
• Build searchable, tagged asset libraries to instantly source past work (e.g., “All CPG integrations from Q3”)
• Govern channel-level inventory to provide Sales with real‑time visibility into undersold and oversold assets

Commercial Strategy & Sales Enablement:

• Design and maintain all generic sales collateral, pitch decks, and self‑service sales resources
• Ensure every ad opportunity has a clear, “grab‑and‑go” enablement asset
• Collaborate across Partner Solutions, Editorial, Product, Platform, and Cross‑Platform teams to develop scalable, revenue‑ready offerings
• Identify trends and package them into holistic commercial solutions
• Lead internal process audits and optimization initiatives, acting as the bridge between what’s made (Editorial) and how it’s sold (Sales)

Research & Data Leadership:

• Serve as the centralized owner of all research requests and outputs
  
  Pull, interpret, standardize, and operationalize digital media data across platforms
• Distill complex data into clear, compelling narratives that Sales can use and clients can act on

Events, Marketing & Communications:

• Manage internal workshops and external client activations, including budgets, invites, timelines, and assets
• Establish press plans for major campaigns and act as author/editor for award submissions and press materials
• Own broad client communications, including newsletters, market updates, and distribution cadence

• 12+ years in Product Marketing, Sales Enablement, or GTM leadership within media, tech, or platforms
• Proven success launching ad products or revenue lines from zero to scale
• Demonstrated experience building and owning a Single Source of Truth (SSOT), including DAM and sales enablement systems (e.g., Highspot, Seismic, or custom  builds)
• Experience packaging cross‑platform deals spanning social/digital (You Tube, Tik Tok,…