Co-Developed ETF Manager

Overview

The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions. Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services.

The Co-Developed

ETF Manager is a critical leadership role within Tidal Financial Group responsible for overseeing and accelerating the performance of a defined set of strategic ETF relationships and products where Tidal plays an elevated role in product development, partner alignment, and long-term growth outcomes.

This role sits at the intersection of product development, client partnerships, brand building, competitive strategy, and capital markets execution. The Co-Developed

ETF Manager is accountable for driving new partnerships, shaping product roadmaps, strengthening existing co-developed brands, and ensuring each product’s long-term growth trajectory.

This is a high-visibility, high-impact role with direct influence on Tidal’s revenue, reputation, and strategic evolution.

• Serve as the primary relationship manager for co-developed product partners (sponsors, sub-advisors, collaborators).
• Lead regular business reviews, performance updates, and strategic planning sessions.
• Negotiate commercial terms, partnership agreements, product mandates, and roadmap commitments.

• Own the strategic direction and day-to-day oversight of Tidal’s co-developed ETF portfolio.
• Monitor product performance, flows, positioning, liquidity, and distribution traction; convert insights into action.
• Develop structured roadmaps for each co-developed ETF, including enhancements, marketing needs, and long-term innovation opportunities.

• Maintain a constant pulse on the competitive environment across ETF categories relevant to the co-developed portfolio.
• Track competitor product launches, fee changes, index methodology updates, positioning shifts, flows, media sentiment, and distribution patterns.
• Identify early signals of competitive threat or opportunity and translate them into proactive strategy adjustments.
• Deliver concise, actionable competitive analysis to leadership and product partners to inform product decisions and roadmap evolution.
• Ensure Tidal’s co-developed products are always positioned for success, either through differentiation, innovation, or superior execution.

• Identify new co-developed ETF opportunities based on market demand, competitive whitespace, and partner conversations.
• Lead concept development, commercial analysis, and feasibility assessment.
• Partner with internal teams to bring products from idea → launch → scale.

• Oversee brand development for co-developed products such as messaging, positioning, audience targeting, and go-to-market planning.
• Collaborate with marketing to drive awareness, usage, and advisor engagement.
• Monitor advisor/investor sentiment, digital footprint, and ecosystem chatter; help optimize brand strategy accordingly.

• Work closely with Tidal’s capital markets team to ensure optimal liquidity provision, market maker engagement, creation/redemption dynamics, and trading health.
• Ensure co-developed ETFs maintain high market quality and an exceptional investor experience.

• Track and report product-level economics, revenue contribution, and margin impact.
• Identify and execute levers to maximize economics including pricing improvements, distribution expansion, strategic partnerships, or product extensions.
• Recommend areas of investment or reallocation based on product performance and competitive position.

• Deep ETF experience across product, capital markets, strategy, or distribution (12+ years preferred).
• Strong understanding of ETF structure, liquidity, trading, regulations, and competitive dynamics.
• Proven ability to manage complex partnerships and negotiate meaningful commercial outcomes.
• Experience building and scaling brands or product franchises.
• Strategic thinker with the ability to spot trends early and convert insights into action.
• Excellent relationship-building and communication skills.
• High EQ, high IQ, and high accountability.
• Comfortable operating in a high-velocity, entrepreneurial environment.

• A multi-athlete operator who can flex across product, strategy, relationships, and commercial execution.
• Someone who thrives with ownership and seeks roles where outcomes are visible and meaningful.
• Ambitious, disciplined, curious, and unafraid to challenge assumptions.
• Someone who believes that excellence is a habit, not an event.