Media Supervisor, Paid Social

Job Description

Horizon Next is one of the industry's most innovative and data-driven marketing organizations at the intersection of people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Campaign Management & Execution – 20%

• Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations

• Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes

• Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

• Ensure all trafficking and site tagging is accurate by junior team members

Social Media Strategy – 30%

• Lead strategic social plan development in tandem with the Digital & Business Solutions teams

• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives

• Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions

• Drive team brainstorms to kick off plan and consideration set development

• Develop POVs around relevant trends, tools, and emerging opportunities within paid social media

• Own creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions

Reporting & Analysis – 10%

• Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations and optimizations

• Actively drive optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients

• Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

• Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts

• Oversee aggregation of data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

• Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

Relationship Management – 20%

• Own relationships with key partners during planning process, including Partners, Creative Agencies and Business Solutions team

• Take initiative in building relationships with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations

• Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships

• Effectively build trust and establish positive relationships with clients

• Collaborate with Associate Director and Director to identify problems and recommend solutions

Team Management & Supervision – 20%

• Manage and develop junior team member(s), creating growth plans and providing clear career goals

• Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken

• Provide education and training on best practices, media principals, and industry at large

• Participate in interview process for junior team members roles

• Guide team in setting…