Director, Marketing & Business Development

Overview

MERU is a values-driven, impact-oriented advisory and data analytics firm serving middle-market companies ($50M - $2B in annual sales). Our clients include private equity firms, credit funds, investment banks, and law firms. We bring deep turnaround experience, veteran operators, and an incentive-aligned approach. MERU was founded by professionals from Alvarez & Marsal and McKinsey and has grown rapidly in eight-plus years.

As the Director of Marketing & Business Development at MERU, you will shape how our brand shows up in the market and deepen trusted relationships with clients and partners. This is a senior role for someone who thrives at the intersection of marketing strategy, business development enablement, and client relationship cultivation. You’ll bring proven experience in high-touch, trust-based sales environments (professional services, private equity, or adjacent sectors) and a track record of building programs that generate measurable growth.

You’ll serve as both strategist and hands-on leader—elevating MERU’s profile, guiding campaigns and events, and equipping our team with the right tools, messages, and relationships to drive impact.

• Define and execute an integrated marketing strategy that positions MERU as a trusted partner in professional services
• Partner with firm leadership to develop thought leadership, campaigns, and brand assets that resonate with private equity and C-suite audiences
• Ensure consistency and excellence across all channels, from digital to events to client touchpoints
• Identify growth opportunities in target markets, industry sectors and with the firm’s key relationships
• Ensure brand consistency across all channels, materials, and communications
• Lead efforts to map and strengthen key client, private equity, advisor relationships and other referral sources
• Develop CRM, pipeline, and market intelligence practices that support firm-wide growth
• Partner with firm leadership and service line groups to drive client acquisition and retention of firm key accounts
• Collaborate with firm professionals on client targeting, cross-selling, and relationship management initiatives
• Support proposal development, pitch materials, and client presentations
• Oversee creation of high-impact content (articles, case studies, newsletters, events) tailored to target audiences
• Guide digital presence and implement the firm’s digital marketing strategy (website, Linked In, SEO/SEM) to ensure visibility and inbound engagement
• Measure and report campaign effectiveness, using insights to refine tactics and drive ROI
• Lead firmwide campaigns, initiatives, and events to increase visibility and client engagement

• 10+ years of experience in marketing, business development, or client strategy roles, preferably in professional services (consulting, investment banking, law, private equity, wealth management, executive search, or adjacent fields)
• Proven track record in high-touch, trust-based, low-volume sales/relationship environments
• Strong strategic thinking skills with hands-on execution ability
• Excellent writing, communication, and presentation skills
• Familiarity with CRM systems, marketing automation, and digital campaign tools
• Skilled at managing multiple stakeholders and priorities in a fast-moving environment
• Success at managing and mentoring junior team members or external resources as needed
• Ability to work closely with partners, service line leaders, and cross-functional teams to align marketing and business development efforts
• Willingness to work full-time in MERU’s Atlanta (preferred) or New York City offices, with up to 25% travel
• Authorization to work in the United States
• Experience in private equity ecosystem (fundraising, investor relations, or advisory marketing)
• Background working with senior decision-makers (CFOs, investors, boards)
• Comfort with Salesforce, Pardot, Marketo, or similar platforms
• Event design and execution experience (from executive round tables to large conferences)
• A genuine interest in professional services and growth strategy