Channel Sales Business Development Manager Third-party Associate

Responsibilities

• We are looking for someone to join our Monetization Product Partnerships team. The Monetization Product Partnerships team at Tik Tok is dedicated to unlocking unprecedented growth via partnerships. The team’s culture mirrors that of a small start-up; a team of entrepreneurs and leaders with an eye for what's next.
• The Channel Sales team at Tik Tok is dedicated to unlocking unprecedented growth via partnerships. This specific Partner Manager role is pivotal to our strategy, with a focus on both maintaining and expanding our relationships with key partners. If you are energized by the idea of working with SMB partners driving advertising innovation, this could be the perfect fit for you.
• As a Channel Sales Business Development Manager, you will play a key role in launching, enabling, and growing Tik Tok’s most strategic Channel Partners across North America. You’ll own relationships end-to-end—from onboarding and go-to-market readiness through ongoing performance management and joint business planning. This role requires a mix of business development, operational discipline, and partner success management to help partners activate SMB advertisers efficiently and profitably.
• Identify, pitch, and recruit high-potential Channel Partners across key SMB verticals and regions.
• Set initial partner strategy, define product roadmap requirements, and establish quarterly targets for new partners.
• Conduct strategic discovery and needs analysis to develop customized partnership proposals and pilot plans.
• Evaluate partner readiness across sales, technical, and operational capabilities to ensure strong program fit.
• Lead commercial negotiations on key terms, including revenue share, ad credits, and incentive structures.
• Coordinate cross-functional alignment with Legal, Finance, Product, and Operations through contract execution and the initial onboarding handoff.
• Capture market trends and partner feedback to help improve program scalability, product and strategy.

• Minimum Qualifications: 3+ years of experience in business development, partnerships, or strategic sales within digital advertising, martech, or SaaS.
• Proven success in full-cycle partnership development, from initial prospecting and pitching to contract execution.
• Strong commercial acumen and experience supporting complex negotiations on revenue share, incentives, and marketing commitments.
• Proven track record managing cross-functional launches, scaling partner programs, and driving growth projects in dynamic tech environments.

• Preferred Qualifications: Strong understanding of paid media platforms and SMB advertising models, preferably with experience from a major digital advertising platform or partner ecosystem.
• Familiarity with API-driven advertising platforms, attribution workflows, partner automation tools, and complex third-party integrations.
• A strategic thinker with a proactive, entrepreneurial mindset, able to balance big-picture vision with hands-on execution.
• Exceptional relationship management, communication, and presentation skills for varied audiences.
• Strong quantitative, analytical, and organizational skills, with the ability to use data to measure impact and forecast growth.

Important Note: This job posting is on behalf of a third-party agency. This is a 12-month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at Tik Tok, you will not be a Tik Tok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by Tik Tok for recruitment purposes and shared with a third-party agency in accordance with Tik Tok's Applicant Privacy Notice

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik…