Partnerships Director; Northeast

About Sweatpals

Life feels bigger, brighter, and better when we move together. Sweatpals exists to capture and harness that energy, turning ordinary days and cities into playgrounds of connection, growth, and joy. We're the spark that ignites movement—for over 1 million Pals across 621+ cities who are ready to get out of their heads and into motion.

We believe fitness is more than a workout. It's a catalyst for community, a launchpad for builders, and a place where passion becomes a real career. We're rewriting the playbook with more color, more movement, and more joy—helping hosts turn their ideas into movements and their movements into thriving businesses.

As Partnerships Director at Sweatpals, you'll be the confident catalyst sparking transformative partnerships across the Northeast territory—New York City, Boston, Philadelphia, and DC. This senior role is for a bold builder who's ready to challenge the old rules and clear the way for new ones. You'll ignite exclusive relationships with established fitness businesses, showing them how to get out of their heads and into motion.

You're not here to follow the playbook—you're here to rewrite it. Working with SDRs and cross-functional teams, you'll prove that when passion meets platform, isolated business owners become empowered entrepreneurs. This is about turning the frustration of the day-to-day into fuel for discovery, movement, and building something better. Be the Movement—not just in what you sell, but in how you transform an entire industry.

Be the movement: territory strategy

• Own the Northeast—from NYC's boutique studios to Boston's fitness innovators—with the courage to shake things up
• Target Tier 3+ accounts ready to embrace daylife energy and turn their passion into real careers
• Build territory plans that welcome discomfort, challenge norms, and prove fitness is better together
• Identify fitness businesses stuck in complacency, ready to be ignited by possibility
• Create the spark that turns isolated business owners into empowered entrepreneurs

Think like a builder: partnership execution

• Lead complex sales cycles with the confidence that sparks change
• Navigate multi-stakeholder decisions with bold curiosity and genuine care
• Structure exclusive partnerships that turn "have an idea" into "launch a career"
• Show enterprise businesses how to move from morning hangover to First Light energy
• Close deals that prove movement without limits creates success without bounds
• Drive $1M+ in annual contract value while living our core value:
  Be the Movement

Lead with care: cross-functional collaboration

• Partner with SDRs to identify hosts ready to transform hitting snooze into "let's go" energy
• Work with Customer Success to ensure every launch feels like a high-five moment
• Collaborate with Product and Marketing to amplify what makes movement irresistible
• Be the vibe setter in executive planning, bringing the energy everyone feels when you walk in
• Roll up your sleeves—no egos, no ivory towers—and get hands dirty to make things better

Relationship building & networking

• Build relationships with C-level executives ready to welcome discomfort and grow
• Develop partnerships with industry leaders who believe in movement over stagnation
• Be the space maker where fitness innovators feel seen, safe, and free to dream bigger
• Represent Sweatpals at major events with the confidence that's contagious
• Cultivate a network of builders ready to turn daylife into their life's work

Sales excellence

• Conduct discovery that uncovers where businesses are comfortable in complacency
• Deliver presentations that ignite possibility and turn skeptics into believers
• Navigate procurement with the bold confidence that comes from genuine belief
• Address objections by showing the path from isolated to empowered
• Forecast with the clarity that comes from focused, fast, and frictionless execution

Key performance indicators

• Annual contract value (ACV) and total contract value (TCV) achievement
• Exclusive partnership conversion rate for Tier 3+ accounts
• Territory market share and penetration metrics
• Average deal size and contract length
• Pipeline velocity and forecast accuracy
• Net revenue retention…