Director, Product Management

Basic Function

Wolters Kluwer Tax & Accounting (TAA) is seeking a Director of Commercial Product Management responsible for defining Go-To-Market (GTM) strategy and executing the product vision and strategy across product lines, while leading growth, go-to-market execution, and revenue performance of our Performance Segment portfolio, including flagship products like Tax Wise®, iFirm, and related products and services. This leader ensures alignment with business goals, drives cross-functional collaboration, and manages high-performing product teams to deliver solutions that meet market needs and customer expectations

This is a high-impact commercial leadership role responsible for defining and driving strategies across direct and indirect channels, including revenue accountability for our re-sale partner channel. You’ll set segment-level commercial strategies, shape market positioning, and lead cross-functional initiatives to deliver product success across acquisition, monetization, retention, and partner enablement. With a low span-of-control team, you will lead by influence and insight – not just headcount.

You’ll be asked to manage complexity with agility, apply big-picture thinking, and drive precise tactical execution.

• Define and communicate the product vision aligned with company objectives

• Develop multi-year product roadmaps based on customer needs, market trends, and business priorities

• Identify new market opportunities and evaluate build/buy/partner decisions

• Improve Product adoption

• Improve Customer Satisfaction (NPS)

• Own the end-to-end revenue performance of the Performance Segment portfolio, across direct and re-sale partner channels.

• Define and lead segment-specific GTM strategies, with a focus on customer acquisition, upsell, retention, and total business growth.

• Create and optimize pricing models, packaging strategies, and revenue forecasts that reflect the needs of both direct and re-sale markets.

• Assist in the build of financial plans and sales targets, ensuring visibility and accountability for channel contribution.

• Develop differentiated messaging, bundling, and promotional strategies that reflect the value proposition across customer segments and channels.

• Partner closely with Sales, Marketing, and Customer Success to build and deliver effective GTM campaigns.

• Monitor commercial KPIs, including customer acquisition, retention, and partner-led growth—making data-informed decisions to improve effectiveness.

• Support re-sale partners with access to sales collateral, launch assets, and training that enhance their ability to position WK products.

• Lead quarterly business reviews and revenue planning sessions with key re-sale stakeholders to ensure joint accountability and shared success.

• Deeply understand tax preparer personas, needs, and seasonal buying behavior through direct engagement, market research, and VOC programs.

• Represent the Performance Segment in internal strategy sessions, industry events, and other to-be-defined opportunities.

• Lead customer-facing sessions (e.g., roadshows, partner round tables, webinars) to reinforce WK’s brand, roadmap, and platform vision.

• Manage and coach a small team of commercially focused product managers aligned to product line.

• Work cross-functionally with Product, Engineering, Marketing, Finance, and Sales to ensure delivery of roadmap and business goals.

• Champion a culture of measurable outcomes, tactical execution, and continuous improvement, particularly during tax season peaks.

Performs other duties as assigned by supervisor.

Education:

Bachelor’s degree in Business, Product Management, Marketing, or related field; MBA preferred

• 8+ years in product management, commercial strategy, product marketing, or channel development—preferably in B2B or prosumer software markets.

• Proven experience owning revenue goals, defining pricing strategies, and leading GTM execution across both direct and…