E-Commerce Manager

Join to apply for the E-Commerce Manager role at Purple Brand
.

This range is provided by Purple Brand. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$80,000.00/yr - $90,000.00/yr

We are seeking an E-Commerce Manager to help grow and maintain our rapidly expanding online business, which serves as PURPLE’s digital flagship. This newly created role offers an exciting opportunity to make a meaningful impact on the future of the brand.

Reporting directly to the Head of E-Commerce, the E-Commerce Manager will be responsible for the daily strategy and operations of our digital channels. This includes managing product setup, driving omni-channel initiatives, optimizing merchandising, and collaborating closely with the Head of E-Commerce and Customer Service Manager to ensure a seamless, elevated customer experience.

Key responsibilities include leading operations across all online platforms, overseeing performance marketing strategy and budget, optimizing inventory, and managing logistics, returns, and customer service. The role requires a data-driven, detail-oriented approach and the ability to manage multiple priorities in a fast-paced environment.

The ideal candidate is resourceful, proactive, and thrives in a collaborative setting. They are comfortable working across departments, wearing many hats, and balancing strategic initiatives with day-to-day execution—all while keeping the customer experience at the forefront.

Key Responsibilities
:

• Website Optimization & Product Management
• Execute new season/product setup on Shopify, including DTC collections, web exclusives, and preorders, ensuring seamless and timely launches.
• Manage the full product catalog across the brand website and marketplaces: extract product data from ERP, upload via Matrixify, and quality-check all imagery, copy, and pricing.
• Conduct weekly product audits to ensure descriptions, photography, inventory, and fit information meet brand standards.
• Partner with Ecommerce production to optimize “shop the look” and cross-recommendation merchandising based on engagement and sales data.
• Oversee general site maintenance, including navigation, homepage updates, IG shop-the-look, About, FAQ, and Customer Service pages.
• Identify and troubleshoot site bugs, while working with development teams to implement new features and optimizations.
• Write engaging, accurate product copy and collaborate with external copywriters on seasonal projects.
• Re-merchandise homepage and collections weekly to keep the site fresh, seasonally relevant, and aligned with business priorities.
• Monitor GA4, Shopify, and sales/returns data on a daily, weekly, and monthly basis to identify trends and inform site strategy.
• Track and analyze return rates by channel and category; develop initiatives to improve product performance and reduce returns.

• Buying & Inventory Management
• Partner with Planning on buying/replenishment order flow across digital and marketplace channels.
• Stay up to date on deliveries, recuts, replenishments, and preorder timelines to ensure accurate product representation online.
• Collaborate with Marketing and Content teams to align inventory availability with promotional goals.

• Operations, Logistics & Customer Care
• Co-own Customer Care strategy with Operations, ensuring alignment with CS policies and identifying areas for process improvements.
• Monitor stock, order flow, preorders, and returns across digital/marketplace channels; act as key stakeholder in resolving integration issues.
• Support customer segmentation initiatives and contribute to the omni-channel VIP program.
• Manage omni-channel rollout, creating SOPs and working with retail teams to ensure smooth integration.

• Marketplace & Partnership Growth
• Identify and evaluate new marketplaces and partnership opportunities to expand the brand’s digital footprint.
• Secure organic or paid marketing support from partner platforms.
• Ensure smooth operational flow for drop-ship and marketplace partners, optimizing the customer experience.

• Reporting
• Deliver weekly performance reports, highlighting opportunities and areas of concern for senior management.
• Provide insights…