VP, Product Marketing

IPC is a fintech company that focuses on the human element. With a global presence, we support local markets with our advanced cloud-based trading communications and managed connectivity solutions.

Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This enables our clients to maintain consistent market access, a strong competitive advantage, and enhanced operational efficiency.

Join a team that is dedicated to delivering groundbreaking products and making a significant impact on our clients' success.

Department:
Product

Reporting to:
Chief Product Officer

Office

Location:

New York, NY or London, UK

Role Type:
Hybrid, Full-time

This role will be based in either New York City, US or London, UK, reporting to the Chief Product Officer. This executive role leads IPC’s Product Marketing function across our portfolio of communications and connectivity solutions. You’ll partner closely with Product Management, Sales, Marketing, Customer Success, and Partnerships to align strategy, elevate our story, and accelerate growth globally.

The VP, Product Marketing owns the global product marketing strategy and team. You will define differentiated positioning, pricing & packaging, and go-to-market motions; lead launches and competitive strategy; amplify sales productivity; and influence roadmap with deep market, customer, and competitor insight.

• Build and lead a high-performing global product marketing team; set vision, org design, and operating cadences.
• Own portfolio segmentation, ICPs, buyer personas, value frameworks, and narrative architecture.
• Establish pricing & packaging strategies in partnership with Product, Finance, and Sales.
• Craft clear, compelling, and differentiated positioning and messaging that resonates with target buyers and partners.
• Drive thought leadership, customer references, case studies, and analyst relations.
• Lead tiered launch planning and cross-functional execution for new products/features; define readiness criteria, success metrics, and post-launch optimizations.
• Create and lead Voice of the Customer program to include a Product Advisory Council and other trader engagement initiatives to understand and objectively articulate the needs of the customer.
• Partner with Demand Gen on campaign strategy, content, and pipeline impact.
• Build a rigorous insights engine: market sizing, trends, win/loss, and competitor plays; translate insight into action for product strategy and GTM.
• Equip global sales and channel partners with enablement content, playbooks, demos, and training that improve win rates and deal velocity.
• Elevate adoption and expansion through lifecycle programs, persona-led content, and multi-channel campaigns in collaboration with Customer Success and Partnerships.

• Orchestrate tiered launches and strategic repositions of priority offerings, delivering measurable lift in qualified pipeline, win rate, and product adoption.
• Land a clear, differentiated portfolio narrative and implement pricing/packaging updates that improve conversion and expansion (ACV, attach, renewal).
• Stand up a cross-functional GTM and enablement operating model with readiness gates, coverage maps, and post-launch retros—so every launch is predictable and scalable.
• Establish a rigorous market, customer, and competitive insights program (incl. win/loss) that directly informs roadmap bets, positioning, and sales plays.
• Define segments, ICPs, and buyer personas; validate problem/value hypotheses through research to ensure products meet real customer needs.
• Equip global Sales and Customer Success with narratives, playbooks, demos, and training that increase deal velocity, improve attach rates, and boost customer satisfaction.
• Create strong operating cadences with Product, Sales, Marketing, and Partnerships to plan, launch, and iterate as one team.
• Build feedback loops and reference programs that influence roadmap priorities and fuel thought leadership and demand gen.

• 12+ years in B2B product marketing (SaaS/fintech or enterprise tech), including 5+ years leading and scaling teams.
• Proven record shaping portfolio strategy, pricing & packaging, and executing high-impact launches.
• Deep experience translating market research and competitive analysis into positioning, GTM, and roadmap influence.
• Expert storyteller with strong writing and presentation skills; comfortable with both technical and executive audiences.
• Demonstrated sales enablement impact (playbooks, training, collateral) and tight partnership with Sales.
• Proficiency with CRM/marketing automation and analytics (e.g., Salesforce, marketing automation, BI).
• Bachelor’s degree required.

• MBA or related advanced degree a plus.
• Experience in capital-markets workflows (trading communications, market…