Senior Director of Sales Planning

Our Sales Force is the face of Chobani. We make sure every cup we sell meets a happy customer. We’re a dedicated team. And it’s easy to be dedicated when you’re a part of something much bigger than yourself. We’ve got an unbridled appetite for making a difference.

Chobani’s Senior Director of Sales Planning, will craft, implement, & track the company’s go to market direction in support of the overall company goals and initiatives. They will be a strategic partner to support effective decision-making, providing insights, intelligence, & actionable recommendations to impact the marketplace. This position will report directly to the Vice President of Sales Planning, and work in close partnership with sales leadership & cross functional teams.

This role can sit in any of our offices: NYC;
Plano, TX;
Minneapolis, MN;
Cincinatti, OH; OR Bentonville; AR

• Develop clear, concise, fact-based strategies that incorporate each brand platform & focus on 4p assessment & analysis to optimize existing product/platform performance
• Build channel specific robust trade & product development roadmaps to accelerate future growth & generate expansion (distribution, dollar sales, volume, profit) in the marketplace
• Lead the planning and the development of the go-to-market marketing strategy, lead execution & performance tracking across the channel
• Track industry, customer, category and competitive trends, strategies, and behavior, and recommend solutions (via fact-based selling presentations) to create competitive advantage, add customer value and propel future growth
• Monitor & develop multi-year mix management (platform & channel) & promotional strategies to deliver company financial goals
• Find opportunities to evolve and innovate in partnership (JBP) with customers (short & long term)
• Work collaboratively to develop internal & external relationships with vendors, suppliers & partners
• Provide key insights (using multiple sources of data: internal, syndicated, shopper) to sales teams to enhance the customer value chain (plan in collaboration with our internal category / insights team, 3rd party vendor partners/agencies and custom research projects)
• Lead a hard-working team; build and maintain a strong culture
• Collaborate with all areas of the business with presentations, meetings, and trade shows with key internal and external industry collaborators
• Partner with internal functions such as NPD, Commercial Finance, Marketing to implement trade & channel strategies from development to execution to performance tracking
• Perform additional duties as necessary

• Bachelor's degree required
• 10+ years CPG experience
• 7+ years in a leadership role
• Strong team leadership and management skills with a demonstrated ability to attract, develop, maintain & grow teammates
• Ability to influence & navigate cross-functional relationships within a fast-paced environment
• Highly organized with the ability to balance multiple projects, teams, and collaborate with multiple business partners
• Proficient in Microsoft Office Suite
• Knowledgeable of marketplace, channel and industry trends, competitors, and leading customer strategies
• Willingness to travel (40%)

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives.

Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages  2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

Chobani uses food as…